At a Glance
- Tasks: Join our team to drive digital marketing strategies and optimise online presence.
- Company: PEI Group, a leading business intelligence company with a global reach.
- Benefits: Flexible working arrangements, inclusive culture, and opportunities for career growth.
- Other info: Collaborative environment with a focus on learning and professional development.
- Why this job: Make an impact in the digital marketing space and work with innovative tools.
- Qualifications: 2+ years in digital marketing, strong analytical skills, and experience with SEO/AEO.
The predicted salary is between 35000 - 45000 £ per year.
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
As part of the Digital Marketing Operations (DMO) team, the Senior Digital Marketing Executive will support our brand marketing teams in the UK and the US. You will be an expert partner, helping to publish and manage content across digital channels, executing SEO/AEO and keyword authority initiatives, supporting email marketing/automation, PPC and social campaigns. We are seeking someone analytical with a demonstrable understanding of website analytics such as HEAP and Google Analytics.
Responsibilities and Duties
- Web collateral publishing and production: updating content sites with marketing pages, landing pages and content.
- Digital production and support for our email marketing platforms: Marketo & SailThru.
- Strategy and support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO and reporting back to key stakeholders on success and recommendations for improvements.
- Work daily on our SEO/AEO tech-stack including Wordpress and Brightedge optimizing content across our websites.
- Own and deliver CRO initiatives across our digital platforms, using data, testing and user insight to optimise journeys, improve engagement and increase lead and revenue conversion.
- Work closely with external agencies, briefing, project managing and delivering improved organic search and AEO improvements.
- Reporting and analysis for marketing channel performance using tools such as HEAP, Google Analytics, Oktopost, BrightEdge, Google Search Console, and Marketo. Present back to key stakeholders with recommendations for improvements.
- Working with colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
About You
- 2+ years experience working in a marketing position within a similar B2B Business Intelligence/Information Services organisation.
- High attention to detail and a methodical approach to work.
- Experience with a range of digital tools including HEAP, Google Analytics, Oktopost, BrightEdge, Semrush, Google Search Console, Marketo, Sailthru, Hubspot or similar/equivalent platforms.
- Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
- Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
- Experience optimising conversion from organic and inbound traffic, ensuring increased visibility is matched by improved user journeys and conversion outcomes.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
- Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.
- A proactive approach to learning, exploring best practice, testing and implementing in the business, reporting results both at a tactic level and business impact level.
- Curious and always wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.
About Us
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
Senior Digital Marketing Executive in City of London employer: PEI Group
PEI Group is an exceptional employer that fosters a collaborative and inclusive work culture, where creativity and strategic thinking are highly valued. With a commitment to employee growth, we offer opportunities for professional development and the chance to work with cutting-edge digital marketing tools in a dynamic global environment. Our flexible working arrangements and focus on diversity ensure that every team member can thrive and contribute meaningfully to our mission of connecting investment professionals across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PEI Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PEI Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PEI Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PEI Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PEI Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PEI Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about PEI Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PEI Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PEI Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PEI Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
