At a Glance
- Tasks: Create and execute dynamic marketing campaigns for exciting events in the Real Assets portfolio.
- Company: Join PEI Group, a leader in private market intelligence and networking.
- Benefits: Flexible working arrangements, career development opportunities, and a supportive team culture.
- Other info: Diverse and inclusive workplace with opportunities for growth and learning.
- Why this job: Be part of a vibrant marketing team that drives impactful events and connects professionals.
- Qualifications: Bachelor’s degree and at least 1 year of B2B marketing experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Marketing Executive, based in London, will support the marketing activity across our events within the Real Assets portfolio. You will build plans to generate results-driven marketing campaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media. The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.
Responsibilities and Duties- Understand the market opportunity, current penetration by firm type and role persona, and work with the data team to build targeted email data sets to expand our share of the market.
- Planning and execution of marketing and communications across the full marketing mix (email, digital channels, social media, website).
- Work closely with senior members of the marketing team to deliver the best result for the events.
- Create and send email campaigns, report on activity, response rates, targets and KPIs.
- Build and maintain websites, update content regularly as required, suggest improvements.
- Create and implement social media campaigns.
- Work within templates and together with the design team to create and update content pieces.
- Negotiate and manage media partnerships.
- Liaise with suppliers including designers, digital marketing partners, printers.
Experience & Skills
- Bachelor’s Degree - B.S. or B.A. and ideally at least 1 years’ experience working in a B2B membership and events marketing team.
- Attention to detail, strong written and verbal communication skills.
- Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
- Confident working with numbers, spreadsheets and the full Microsoft Office suite.
- Knowledge of and experience using social media platforms.
- Experience with email development systems, web-based software, back-end website CMS and CRM.
- Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
- Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
- Strong creative copywriting skills.
- Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.
PEI sits at the centre of one of the most dynamic industries in global finance. Private markets have grown from a niche corner of the investment world into an industry with $15 trillion AUM, spanning dozens of strategies, hundreds of geographies and thousands of funds. The professionals navigating it rely on us to make sharper decisions.
Today, PEI operates a range of platforms, each dedicated to a major asset class or investment theme; from private equity and infrastructure to real estate, private credit and beyond. What makes us genuinely different is what we bring together: data-enabled tools, data-enriched insight, built on powerful proprietary datasets, and editorial insights based on deep market knowledge and experience.
Central to everything we do is our people. We’ve built a culture where talent grows, careers are built with intention, and everyone has the opportunity to learn, grow, and make their mark. At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey.
PEI Group supports flexible working arrangements, and we welcome career returners.
Marketing Executive - Events in City of London employer: PEI Group
PEI Group is an excellent employer that values diversity and fosters a collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer opportunities for professional development and training, ensuring that our team members excel in their roles while contributing to the integrity of our data products. Join us to be part of a dynamic environment where your attention to detail and commitment to quality will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Events in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PEI Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PEI Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PEI Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PEI Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Events in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PEI Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PEI Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about PEI Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PEI Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PEI Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PEI Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
