At a Glance
- Tasks: Join our team to create and manage engaging digital marketing content across various platforms.
- Company: PEI Group, a leading business intelligence company with a global presence.
- Benefits: Flexible working arrangements, inclusive culture, and opportunities for career growth.
- Other info: Dynamic environment with a focus on innovation and professional development.
- Why this job: Make an impact in the digital marketing space while learning from industry experts.
- Qualifications: Experience in B2B marketing and proficiency in digital tools like Google Analytics and SEO.
The predicted salary is between 30000 - 40000 £ per year.
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
As part of the Digital Marketing Operations (DMO) team, the Senior Digital Marketing Executive will support our brand marketing teams in the UK and the US. You will be an expert partner, helping to publish and manage content across digital channels, executing SEO/AEO and keyword authority initiatives, supporting email marketing/automation, PPC and social campaigns. We are seeking someone analytical with a demonstrable understanding of website analytics such as HEAP and Google Analytics.
Responsibilities and Duties
- Web collateral publishing and production: updating content sites with marketing pages, landing pages and content.
- Digital production and support for our email marketing platforms: Marketo & SailThru.
- Strategy and support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO and reporting back to key stakeholders on success and recommendations for improvements.
- Work daily on our SEO/AEO tech-stack including Wordpress and Brightedge optimizing content across our websites.
- Own and deliver CRO initiatives across our digital platforms, using data, testing and user insight to optimise journeys, improve engagement and increase lead and revenue conversion.
- Work closely with external agencies, briefing, project managing and delivering improved organic search and AEO improvements.
- Reporting and analysis for marketing channel performance using tools such as HEAP, Google Analytics, Oktopost, BrightEdge, Google Search Console, and Marketo. Present back to key stakeholders with recommendations for improvements.
- Working with colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
About You
- Experience working in a marketing position within a similar B2B Business Intelligence/Information Services organisation.
- High attention to detail and a methodical approach to work.
- Experience with a range of digital tools including HEAP, Google Analytics, Oktopost, BrightEdge, Semrush, Google Search Console, Marketo, Sailthru, Hubspot or similar/equivalent platforms.
- Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
- Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
- Experience optimising conversion from organic and inbound traffic, ensuring increased visibility is matched by improved user journeys and conversion outcomes.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
- Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.
- A proactive approach to learning, exploring best practice, testing and implementing in the business, reporting results both at a tactic level and business impact level.
- Curious and always wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.
About Us
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
Digital Marketing Executive in City of London employer: PEI Group
PEI Group is an exceptional employer that fosters a collaborative and inclusive work culture, where creativity and strategic thinking are highly valued. With a commitment to employee growth, we offer opportunities for professional development and the chance to work with cutting-edge digital marketing tools in a dynamic environment. Our flexible working arrangements and focus on diversity make PEI Group an attractive place for individuals seeking meaningful and rewarding careers in the heart of the business intelligence sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, content management, and analytics to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can contribute to their goals and improve their online presence. Tailor your answers to reflect their vision and purpose.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it shows you're proactive and keen to be part of our mission at PEI Group.
We think you need these skills to ace Digital Marketing Executive in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with SEO/AEO, digital tools, and any relevant projects you've worked on. We want to see how your skills align with our vision!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills:Since we're looking for someone analytical, make sure to include examples of how you've used data to drive decisions in your previous roles. Mention any tools like Google Analytics or HEAP that you've worked with.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at PEI Group
✨Know Your Digital Marketing Tools
Familiarise yourself with the digital tools mentioned in the job description, like HEAP, Google Analytics, and Marketo. Be ready to discuss how you've used these tools in past roles to drive results, as this will show your practical experience and understanding of the digital marketing landscape.
✨Showcase Your Analytical Skills
Prepare to talk about specific instances where you've used data to inform your marketing strategies. Whether it's improving SEO/AEO or optimising conversion rates, having concrete examples will demonstrate your analytical mindset and ability to make data-driven decisions.
✨Understand the Company’s Vision
Research PEI Group and understand their mission to connect investment professionals. Be prepared to discuss how your skills and experiences align with their goals, particularly in enhancing brand preference and engaging market professionals through innovative marketing strategies.
✨Prepare for Stakeholder Communication
Since the role involves reporting back to key stakeholders, think about how you can effectively communicate your findings and recommendations. Practice explaining complex data insights in a clear and concise manner, as strong communication skills are crucial for success in this position.
