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- Tasks: Drive growth by engaging clients and creating new business opportunities.
- Company: PEI Group, a leading business intelligence company with a global presence.
- Benefits: Flexible working arrangements, diverse culture, and career development opportunities.
- Why this job: Be the first point of contact for exciting new business prospects in a dynamic industry.
- Qualifications: Strong communication skills and a passion for learning about Private Equity.
- Other info: Join a supportive team that values diversity and encourages personal growth.
The predicted salary is between 28800 - 43200 £ per year.
PEI Group’s Subscriptions organization brings together Account Management, Sales, Client Engagement, and Business Development to drive growth and retention across our data and research products. This team owns the full customer lifecycle — from initial acquisition to onboarding, ongoing engagement, renewal, and expansion — and plays a central role in delivering commercial outcomes and ensuring our brands are seen as essential tools for private market professionals globally.
The Business Development Representative (BDR) is a critical role within the global acquisition team, responsible for top-of-funnel pipeline creation and early-stage client engagement. This individual owns outbound prospecting activities and is the first point of contact for new business opportunities. The BDR works closely with regional sales managers and senior sales executives to drive engagement from inbound leads and outbound campaigns, booking qualified discovery calls with target accounts across regions. Success in this role requires curiosity, persistence, and a commitment to rigorous outbound execution.
Key Responsibilities- Execute daily outbound cadences to assigned target accounts, including cold calling, personalized emails, and LinkedIn outreach.
- Rapidly respond to inbound interest including paywall hits, gated content registrations, marketing email clicks, and first-time logins.
- Book qualified discovery calls for New Business Sales Executives and Commercial Leaders, ensuring a steady flow of meetings from both inbound and outbound sources.
- Partner with sales and marketing to prioritize accounts, develop messaging strategies, and test campaign performance.
- Maintain and update accurate contact and activity records in the CRM (Microsoft Dynamics), ensuring full transparency and data hygiene.
- Build and refine target lists based on firmographic and behavioural signals across PE, VC, real assets, and other financial institutions.
- Collaborate closely with product, marketing, and account teams to stay informed about new initiatives, offerings, and key industry trends.
- Qualified meetings booked per week/month
- Conversion rate from prospecting to meeting held
- Activity volume and engagement (emails, calls, LinkedIn touches)
- Contribution to pipeline (meetings generated that result in qualified opportunities)
- Speed to lead: time to follow up on inbound interest
- You consistently meet or exceed your monthly meeting booking targets.
- You demonstrate strong coordination with regional sales and marketing teams to refine messaging and prioritize high-value accounts.
- You drive measurable pipeline impact by generating qualified interest from new logos and whitespace accounts.
- You serve as a critical bridge between marketing and sales, ensuring smooth lead handoff and feedback loops.
- Good interpersonal and communication skills.
- An interest in Private Equity and the enthusiasm to learn more about the industry.
- Experience interacting and engaging with large scale customers and new clients in a professional work environment.
- Experience as a business development representative, with a track record of achieving sales quotas (desired but not essential).
- Experience working in a target driven/ KPI work environment.
- Experience or researching contacts and organization mapping.
- Fast learner and a passion for succeeding.
- Self-motivated who thrives on seeing results.
- Ability to work independently and as a team.
- Resilient under pressure.
- Diplomacy: able to display multi-faceted communication skills in a persuasive, but diplomatic way to ensure that outstanding results are achieved and the right deadlines and initiatives get prioritized.
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
PEI Group values diverse talent and welcomes applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
Business Development Representative employer: PEI Group
Contact Detail:
PEI Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get your networking game on! Connect with professionals in the private equity space on LinkedIn. Engage with their posts, share insights, and don’t be shy to reach out for a chat. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Practice your pitch! You never know when you’ll meet someone who could help you land that BDR role. Prepare a concise and compelling introduction about yourself and what you bring to the table. Make it memorable!
✨Tip Number 3
Stay on top of industry trends. Read up on private equity news and understand the key players in the market. This knowledge will not only impress potential employers but also help you tailor your conversations during interviews.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals to join our team. Plus, applying directly shows your enthusiasm and commitment to being part of StudySmarter’s mission.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Representative role. Highlight your relevant experience in outbound prospecting and client engagement, and show us how your skills align with our needs.
Show Your Enthusiasm: We love candidates who are genuinely excited about the private equity industry! Share your passion for learning and any relevant experiences that demonstrate your interest in this field.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We want to see your personality shine through, so don’t be afraid to let us know who you are!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for the role as quickly as possible.
How to prepare for a job interview at PEI Group
✨Know Your Stuff
Before the interview, dive deep into PEI Group’s products and services. Understand their data and research offerings, especially in private equity. This knowledge will help you engage meaningfully with the interviewer and show your genuine interest in the role.
✨Showcase Your Communication Skills
As a Business Development Representative, strong communication is key. Practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully engaged clients or handled objections in past roles to demonstrate your interpersonal skills.
✨Be Ready for Role-Play
Expect some role-play scenarios during the interview. They might ask you to simulate a cold call or an email outreach. Practise these scenarios beforehand so you can showcase your outbound prospecting skills and adaptability under pressure.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, sales strategies, and how success is measured in the role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values and work style.