At a Glance
- Tasks: Lead and execute innovative marketing strategies across Europe and the Middle East.
- Company: Join Pega, a leader in transforming customer engagement for top organisations.
- Benefits: Enjoy competitive pay, bonuses, equity options, and continuous learning opportunities.
- Other info: Be part of a dynamic team that values creativity, curiosity, and impact.
- Why this job: Shape the growth strategy of a global software leader while fostering a collaborative culture.
- Qualifications: 15+ years in B2B marketing with a strong analytical mindset and leadership skills.
The predicted salary is between 90000 - 120000 £ per year.
Meet Our Team: At Pega, we're transforming how the world's leading organisations engage with their customers. Our EMEA Marketing team plays a critical role in accelerating growth, building our brand, creating demand, and strengthening client relationships across the region. As we continue to expand, we're looking for an experienced marketing leader to shape and execute our regional strategy while partnering closely with Sales, Product Marketing, and the wider Go-to-Market organisation.
Picture Yourself at Pega: As Senior Marketing Director, EMEA, you will lead and own Pega's marketing strategy and execution across Europe and the Middle East. Reporting to the VP of Growth Marketing and serving as a key member of the regional leadership team, you'll be responsible for driving brand awareness, demand generation, account-based marketing programmes, client engagement and revenue growth across a diverse and strategically important region. You'll collaborate closely with senior Sales leaders, regional stakeholders and the global Marketing organisation to develop and deliver impactful programmes that support business objectives and accelerate ACV growth across key markets including the UK & Ireland, Netherlands, Germany, Nordics, France, Spain, Italy and the Middle East.
What You'll Do at Pega:
- Define and execute the EMEA marketing strategy to drive pipeline growth, brand awareness and customer engagement.
- Act as the senior marketing leader for the region, partnering with Sales and business leaders to support ACV growth.
- Lead integrated demand generation programmes, including key global growth initiatives and product launches.
- Develop and scale Account-Based Marketing (ABM) strategies for strategic accounts across EMEA.
- Oversee the regional client events strategy, creating impactful experiences that strengthen customer relationships.
- Drive quarterly planning and prioritisation to align marketing investments with business objectives.
- Partner with global marketing teams to deliver seamless execution across digital, brand, communications and field marketing programmes.
- Leverage data, insights and performance metrics to optimise marketing effectiveness and demonstrate business impact.
- Lead, develop and inspire a high-performing regional marketing team while fostering a culture of innovation and collaboration.
- Manage the EMEA marketing budget and continuously identify opportunities to improve efficiency, scale and performance.
Who You Are:
- An accomplished B2B marketing leader with extensive experience in enterprise technology or software environments.
- A strategic thinker who can connect marketing initiatives to measurable business outcomes.
- A strong people leader who enjoys building and developing high-performing teams.
- Commercially minded, data-driven and comfortable operating with senior executive stakeholders.
- Passionate about innovation, customer engagement and leveraging new technologies to drive growth.
What You've Accomplished:
- 15+ years of experience in Marketing, within B2B technology or software organisations.
- Proven success developing and executing marketing strategies that deliver pipeline, revenue and customer engagement outcomes.
- Experience leading diverse marketing teams and operating within cross-functional leadership environments.
- Strong analytical mindset with experience using data and insights to drive performance improvements.
Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our categories of products.
- Continuous learning and development opportunities.
- An innovative, inclusive, agile, flexible, and fun work environment.
- Competitive global benefits program inclusive of pay + bonus incentive, and employee equity in the company.
- The opportunity to shape and influence the growth strategy of a global software leader.
- A collaborative and innovative culture that values creativity, curiosity and impact.
Senior Director of Marketing employer: Pega
Pega is an exceptional employer that champions a collaborative and innovative work culture, empowering employees to engage with cutting-edge AI technologies. With a strong focus on employee growth and recognition, Pega offers competitive salaries, uncapped commission targets, and equity opportunities, making it an attractive place for those looking to thrive in a fast-paced environment. Located in Waltham, MA, employees benefit from a diverse client base and the chance to shape industry conversations while driving meaningful outcomes for global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pega and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pega are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pega on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pega. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pega. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pega:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pega’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pega
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pega will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pega, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
