At a Glance
- Tasks: Lead creative digital PR campaigns that earn media coverage and boost client visibility.
- Company: Join GroFu, a dynamic marketing agency making waves in Stockport.
- Benefits: Enjoy hybrid working, personal development support, and a friendly, collaborative culture.
- Other info: Work on diverse projects and grow your skills in a supportive environment.
- Why this job: Make a real impact with exciting campaigns and creative freedom.
- Qualifications: 3+ years of experience in a PR or SEO agency is essential.
The predicted salary is between 28000 - 36000 £ per year.
At GroFu, we're a full-service marketing agency focused on delivering real results. Based in Stockport, we work with clients across a wide range of industries, helping them grow through strategy-led marketing and creative execution that performs. We're not interested in vanity metrics. Everything we do is centred on ROI, performance, and meaningful growth.
We're now hiring a Digital PR Manager to help lead campaigns that earn coverage, build links, and drive visibility for our clients.
The Role
You'll plan and execute digital PR campaigns that generate quality media coverage and SEO value. From building media lists and spotting stories, to writing and pitching press releases, you'll be responsible for delivering campaigns from start to finish. You'll be working closely with our SEO, content, and creative teams to produce campaigns that combine storytelling and performance.
What You'll Do
- Plan and deliver creative digital PR campaigns for a wide range of clients
- Research trends, data sources, and news hooks for both proactive and reactive stories
- Write press releases, journalist pitches, and supporting campaign content
- Build and maintain journalist and media lists using outreach tools
- Pitch stories to national, regional, and niche publications
- Report on media coverage, link placements, and campaign performance
- Contribute ideas to broader marketing and SEO strategies
- Monitor the news agenda for reactive PR opportunities
What We're Looking For
- Minimum 3 years of experience working at a PR agency or SEO agency
- Proven ability to deliver successful PR campaigns with link outcomes
- Strong understanding of what makes a story newsworthy and relevant
- Excellent writing and communication skills
- Comfortable pitching stories directly to journalists
- Ability to manage multiple projects and meet deadlines
- A solid grasp of SEO fundamentals and how PR supports organic growth
- Confidence working across different industries and sectors
Nice to Have
- Familiarity with tools such as Roxhill, Vuelio, BuzzStream, or Similarweb
- Experience using Google Trends, ONS, FOI, or other data sources
- Competence with campaign reporting in Looker Studio or similar tools
- Understanding of link metrics and how to measure campaign impact
Why Join GroFu
- Be part of an ambitious and growing agency in Stockport
- Work on diverse and exciting campaigns with real creative freedom
- Hybrid working available with one in-office day per week
- Personal development and training supported
- Friendly and collaborative culture that values creativity, curiosity, and results
- Opportunities to work on in-house campaigns as well as client projects
How to Apply
To apply, send your CV, a short note on your PR or SEO agency experience, and links to any recent campaigns to us. Only candidates with 3+ years of experience in a PR agency or SEO agency will be considered.
Job Type: Full-time, permanent
Location: On-site at our Stockport HQ
Salary: £35,000-40,000
Work Location: In person
Digital PR Manager in Stockport employer: Peel Moat Group
At GroFu, we pride ourselves on being an excellent employer by fostering a friendly and collaborative culture that values creativity and results. Located in Stockport, we offer our employees the opportunity to work on diverse campaigns with real creative freedom, alongside personal development and training support. With hybrid working options and a commitment to meaningful growth, GroFu is the perfect place for those looking to make a significant impact in the marketing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in Stockport
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peel Moat Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peel Moat Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peel Moat Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peel Moat Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Manager in Stockport
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peel Moat Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peel Moat Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peel Moat Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peel Moat Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peel Moat Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peel Moat Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
