At a Glance
- Tasks: Drive digital marketing and social media strategies for Scotland's top wedding title.
- Company: Join Peebles Media Group, Scotland's leading independent publisher.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Full-time role with a focus on creativity and innovation.
- Why this job: Be part of an exciting digital evolution in the wedding industry.
- Qualifications: 2+ years in digital marketing or content creation with strong social media skills.
The predicted salary is between 25000 - 30000 € per year.
Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?
An exciting opportunity has arisen to join Peebles Media Group – Scotland's leading independent publisher – as digital marketing and social media manager on its wedding title, Tie the Knot Scotland. Scotland's number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.
The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels. You will come on board at an exciting point in the title's evolution as it continues to implement a new digital strategy that's full of opportunities for growth and innovation.
What you will be doing
- Taking a lead role in driving and growing traffic to Tie the Knot Scotland's website and custom-built directory.
- Using Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clients.
- Producing accurate, well-written articles with a focus on SEO on wedding-related topics.
- Planning, creating and scheduling engaging multi-platform content in a consistent voice across the brand's social media channels, with a particular focus on short-form video content.
- Monitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiatives.
- Growing followers and engagement across all social channels via paid and organic campaigns and creative ideas.
- Working with the editorial and advertising teams to develop social media strategy and calendar.
- Acting as a social media advocate and brand guardian, providing social media guidance/knowledge to the wider team as required.
- Liaising with advertising clients to fulfil digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and more.
- Identifying future opportunities for content and revenue streams across all digital platforms.
- Filming and editing video content for social media, making use of the latest trends and trending audio.
- Managing website content and directory-related admin.
What we are looking for from you
- Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platforms.
- Excellent working knowledge of Google Analytics 4.
- Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling apps.
- A solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AI.
- The ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others' copy for SEO.
- An aptitude for filming and editing video content and turning it into captivating visual stories.
- Your finger on the pulse when it comes to social media – you'll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiences.
- Superb organisation and admin skills with the ability to juggle multiple projects/features at a time.
- Lots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressure.
- Enthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle content.
Salary: around £25,000-£30,000, depending on experience.
Closing date: 16th July 2025. In-person interviews are likely to take place the week of 28th July.
To apply, please email a CV, cover letter and links to five pieces of online/social media content that you've been responsible for to: Beth Forsyth, editor of Tie the Knot Scotland magazine (beth.forsyth@peeblesmedia.com). Email subject should be 'Digital marketing and social media manager application'. Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.
Digital marketing and social media manager in London employer: Peebles Media Group
Peebles Media Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Glasgow. As Scotland's leading independent publisher, we provide our employees with unique opportunities for professional growth and innovation, particularly in the exciting realm of digital marketing for our wedding title, Tie the Knot Scotland. With a focus on employee development and a supportive team environment, we empower our staff to thrive while making meaningful contributions to the wedding industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing and social media manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially if you’ve got killer content or campaigns under your belt. We want to see what you can do, so make it easy for us to be impressed!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Peebles Media Group, and express your interest. A little initiative can go a long way in landing that dream role.
✨Tip Number 4
Prepare for interviews like a pro! Research the company, understand their brand voice, and come armed with ideas on how you can contribute. We love seeing candidates who are genuinely excited about what we do!
We think you need these skills to ace Digital marketing and social media manager in London
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Keep it brief but make sure to highlight why you're the perfect fit for the role. Share what excites you about weddings in Scotland and let your passion show!
Showcase Your Best Work:When sending links to your online content, pick five pieces that truly represent your skills. Make sure they align with the digital marketing and social media vibe we’re after. Quality over quantity, folks!
Tailor Your CV:Don’t just send a generic CV! Tailor it to reflect your experience in digital marketing and social media. Highlight your achievements in growing engagement and traffic, and don’t forget to mention your familiarity with tools like Google Analytics 4.
Follow Application Instructions:Make sure to follow the application instructions to the letter. Email your CV, cover letter, and content links to the right person, and use the specified subject line. It shows attention to detail, which is super important in this role!
How to prepare for a job interview at Peebles Media Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around Google Analytics 4 and SEO strategies. Be ready to discuss how you've used these tools in past roles to drive engagement and traffic.
✨Show Off Your Content Creation Skills
Prepare a portfolio of your best work, including articles, social media posts, and videos. Highlight your ability to create engaging content that resonates with audiences, especially in the wedding niche.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and be prepared to share your thoughts on how they can be leveraged for Tie the Knot Scotland. Show your passion for weddings and how you can creatively engage followers.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's digital strategy and future opportunities. This shows your genuine interest in the role and helps you understand how you can contribute to their growth.
