At a Glance
- Tasks: Lead digital marketing efforts and create engaging content for Tie the Knot Scotland.
- Company: Join Peebles Media Group, Scotland's top independent publisher in the wedding industry.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Other info: Full-time office role with a salary of £25,000-£30,000 based on experience.
- Why this job: Be part of a passionate team shaping the future of wedding planning in Scotland.
- Qualifications: 2+ years in digital marketing or content creation; strong SEO and social media skills required.
The predicted salary is between 25000 - 30000 € per year.
Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?
An exciting opportunity has arisen to join Peebles Media Group – Scotland’s leading independent publisher – as digital marketing and social media manager on its wedding title, Tie the Knot Scotland. Scotland’s number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.
The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels. You will come on board at an exciting point in the title’s evolution as it continues to implement a new digital strategy that’s full of opportunities for growth and innovation.
What you will be doing
- Taking a lead role in driving and growing traffic to Tie the Knot Scotland’s website and custom-built directory.
- Using Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clients.
- Producing accurate, well-written articles with a focus on SEO on wedding-related topics.
- Planning, creating and scheduling engaging multi-platform content in a consistent voice across the brand’s social media channels, with a particular focus on short-form video content.
- Monitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiatives.
- Growing followers and engagement across all social channels via paid and organic campaigns and creative ideas.
- Working with the editorial and advertising teams to develop social media strategy and calendar.
- Acting as a social media advocate and brand guardian, providing social media guidance/knowledge to the wider team as required.
- Liaising with advertising clients to fulfil digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and more.
- Identifying future opportunities for content and revenue streams across all digital platforms.
- Filming and editing video content for social media, making use of the latest trends and trending audio.
- Managing website content and directory-related admin.
What we are looking for from you
- Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platforms.
- Excellent working knowledge of Google Analytics 4.
- Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling apps.
- A solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AI.
- The ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others’ copy for SEO.
- An aptitude for filming and editing video content and turning it into captivating visual stories.
- Your finger on the pulse when it comes to social media – you’ll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiences.
- Superb organisation and admin skills with the ability to juggle multiple projects/features at a time.
- Lots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressure.
- Enthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle content.
Salary: around £25,000-£30,000, depending on experience.
Closing date: 16th July 2025. In-person interviews are likely to take place the week of 28th July.
To apply, please email a CV, cover letter and links to five pieces of online/social media content that you’ve been responsible for to: Beth Forsyth, editor of Tie the Knot Scotland magazine (beth.forsyth@peeblesmedia.com). Email subject should be 'Digital marketing and social media manager application'. Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.
Digital marketing and social media manager employer: Peebles Media Group
Peebles Media Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As Scotland's leading independent publisher, we provide our employees with unique opportunities for professional growth within the dynamic wedding industry, all while enjoying the beautiful surroundings of Scotland. Join us to be part of an innovative team that values your contributions and encourages you to thrive in your digital marketing career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing and social media manager
✨Tip Number 1
Familiarise yourself with Tie the Knot Scotland's brand and voice. Engage with their social media channels to understand their content style and audience preferences. This will help you tailor your approach during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your knowledge of current digital marketing trends, especially in the wedding industry. Prepare examples of successful campaigns you've managed or contributed to, highlighting how you drove engagement and traffic. This will position you as a knowledgeable candidate who can bring fresh ideas to the team.
✨Tip Number 3
Be ready to discuss your experience with Google Analytics 4 in detail. Prepare to explain how you've used data to inform your marketing strategies and improve performance. This will demonstrate your analytical skills and ability to make data-driven decisions.
✨Tip Number 4
Think about creative content ideas that could resonate with Tie the Knot Scotland's audience. Whether it's innovative social media campaigns or engaging video concepts, having a few ideas ready to share during your interview can set you apart as a proactive and enthusiastic candidate.
We think you need these skills to ace Digital marketing and social media manager
Some tips for your application 🫡
Tailor Your Cover Letter:Make sure your cover letter is specifically tailored to the role of Digital Marketing and Social Media Manager. Highlight your relevant experience, particularly in digital marketing and content creation, and express your enthusiasm for weddings in Scotland.
Showcase Your Work:Include links to five pieces of online or social media content that you have created or managed. Choose examples that demonstrate your skills in SEO, engaging content creation, and social media strategy.
Highlight Relevant Experience:In your CV, emphasise your minimum two years of experience in digital marketing or content creation. Be specific about your achievements in growing engagement and traffic across digital platforms.
Use Keywords from the Job Description:In both your CV and cover letter, incorporate keywords and phrases from the job description. This shows that you understand the role and its requirements, and it can help your application stand out.
How to prepare for a job interview at Peebles Media Group
✨Showcase Your Creativity
As a digital marketing and social media manager, creativity is key. Prepare to discuss your previous campaigns and content that you've created, especially those that drove engagement. Bring examples of your work, such as articles or social media posts, to demonstrate your creative flair.
✨Know Your Analytics
Familiarity with Google Analytics 4 is crucial for this role. Be ready to talk about how you've used analytics to inform your strategies in the past. Consider preparing a few insights or trends you've noticed from your previous experiences that could apply to Tie the Knot Scotland.
✨Stay Current with Trends
The wedding industry is ever-evolving, so it's important to stay updated on the latest trends in both weddings and social media. Research current trends in wedding planning and social media engagement, and be prepared to share your thoughts on how these could be leveraged for Tie the Knot Scotland.
✨Demonstrate Your Passion
Your enthusiasm for weddings and lifestyle content should shine through during the interview. Share personal anecdotes or experiences related to weddings that fuel your passion for this role. This will help you connect with the interviewers and show that you're genuinely excited about the opportunity.
