At a Glance
- Tasks: Lead digital marketing efforts and create engaging content for Tie the Knot Scotland.
- Company: Join Peebles Media Group, Scotland’s top independent publisher in the wedding industry.
- Benefits: Enjoy a full-time role with a competitive salary and opportunities for growth.
- Other info: In-person interviews scheduled for late July; apply with your CV and portfolio.
- Why this job: Be part of an exciting digital strategy and make a real impact in the wedding community.
- Qualifications: 2+ years in digital marketing or content creation; strong SEO and social media skills required.
The predicted salary is between 21000 - 30000 € per year.
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Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?
An exciting opportunity has arisen to join Peebles Media Group – Scotland’s leading independent publisher – as digital marketing and social media manager on its wedding title, Tie the Knot Scotland.
Scotland’s number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.
The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels.
You will come on board at an exciting point in the title’s evolution as it continues to implement a new digital strategy that's full of opportunities for growth and innovation.
What you will be doing
Working as part of the brand’s small team, you’ll be responsible for:
- Taking a lead role in driving and growing traffic to Tie the Knot Scotland’s website and custom-built directory
- Using Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clients
- Producing accurate, well-written articles with a focus on SEO on wedding-related topics
- Planning, creating and scheduling engaging multi-platform content in a consistent voice across the brand’s social media channels, with a particular focus on short-form video content
- Monitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiatives
- Growing followers and engagement across all social channels via paid and organic campaigns and creative ideas
- Working with the editorial and advertising teams to develop social media strategy and calendar
- Acting as a social media advocate and brand guardian, providing social media guidance/ knowledge to the wider team as required
- Liaising with advertising clients to fulfill digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and more
- Identifying future opportunities for content and revenue streams across all digital platforms
- Filming and editing video content for social media, making use of the latest trends and trending audio
- Managing website content and directory-related admin
What we are looking for from you
The role is full time and office based (35 hours per week, Mon-Fri).
You’ll have:
- Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platforms
- Excellent working knowledge of Google Analytics 4
- Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling apps
- A solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AI
- The ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others’ copy for SEO
- An aptitude for filming and editing video content and turning it into captivating visual stories
- Your finger on the pulse when it comes to social media – you’ll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiences
- Superb organisation and admin skills with the ability to juggle multiple projects/features at a time
- Lots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressure
- Enthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle content
Salary: around £25,000-£30,000, depending on experience.
Closing date: 16th July 2025 .
In-person interviews are likely to take place the week of 28th July.
To apply, please email a CV, cover letter and links to five pieces of online/social media content that you’ve been responsible for to:
Beth Forsyth, editor of Tie the Knot Scotland magazine ().
Email subject should be 'Digital marketing and social media manager application'.
Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.
Seniority level- Seniority levelEntry level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesBook and Periodical Publishing
Referrals increase your chances of interviewing at Peebles Media Group by 2x
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#J-18808-LjbffrDigital marketing and social media manager in Scotland employer: Peebles Media Group
Peebles Media Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within a small, dedicated team. As Scotland's leading independent publisher, employees benefit from opportunities for professional growth and innovation, particularly in the exciting realm of digital marketing for the wedding industry. With a focus on employee well-being and a passion for engaging content, this role promises a rewarding experience in a dynamic environment located in the heart of Glasgow.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing and social media manager in Scotland
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and social media, especially those relevant to the wedding industry. Follow popular wedding influencers and brands on platforms like Instagram and TikTok to understand what content resonates with audiences.
✨Tip Number 2
Showcase your creativity by developing a personal project or portfolio that highlights your skills in content creation, SEO, and social media management. This could be a blog, a YouTube channel, or an Instagram account focused on weddings, which will demonstrate your passion and expertise.
✨Tip Number 3
Network with professionals in the wedding industry and digital marketing field. Attend local events, webinars, or workshops to connect with others and gain insights into the latest strategies and tools being used in the sector.
✨Tip Number 4
Prepare for the interview by researching Peebles Media Group and their brand, Tie the Knot Scotland. Understand their current digital strategy and think of innovative ideas you could bring to the table that align with their goals and audience.
We think you need these skills to ace Digital marketing and social media manager in Scotland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, content creation, and social media management. Use specific examples of how you've grown engagement and traffic on previous projects.
Craft a Compelling Cover Letter:In your cover letter, express your passion for weddings in Scotland and why you're excited about this role. Mention specific skills that align with the job description, such as your knowledge of Google Analytics 4 and SEO strategies.
Showcase Your Work:Include links to five pieces of online or social media content that you’ve created or managed. Make sure these examples demonstrate your ability to engage audiences and reflect your creativity.
Follow Application Instructions:When submitting your application, ensure you follow the instructions carefully. Use the specified email subject line and include all required documents to make a strong first impression.
How to prepare for a job interview at Peebles Media Group
✨Showcase Your Digital Savvy
Make sure to highlight your experience with digital marketing tools, especially Google Analytics 4. Be prepared to discuss how you've used data to drive traffic and engagement in previous roles.
✨Demonstrate Your Content Creation Skills
Bring examples of your work, particularly articles or social media posts that showcase your writing and editing abilities. Discuss your approach to SEO and how you optimise content for different platforms.
✨Be Trend-Savvy
Stay updated on the latest social media trends and be ready to share how you would incorporate them into the brand's strategy. Show your passion for engaging audiences and growing followers through creative ideas.
✨Express Your Enthusiasm for Weddings
Since the role focuses on a wedding title, convey your genuine interest in weddings and related content. Share any personal experiences or insights that connect you to the industry, as this will resonate well with the interviewers.
