At a Glance
- Tasks: Drive traffic and engagement for Scotland's top wedding title through creative digital marketing.
- Company: Join Peebles Media Group, Scotland’s leading independent publisher.
- Benefits: Competitive salary, full-time role, and a vibrant team environment.
- Other info: Opportunity to grow your career in a dynamic and creative setting.
- Why this job: Be part of an exciting digital strategy and make a real impact in the wedding industry.
- Qualifications: 2+ years in digital marketing, strong SEO skills, and a passion for social media.
The predicted salary is between 25000 - 30000 £ per year.
Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?
An exciting opportunity has arisen to join Peebles Media Group – Scotland’s leading independent publisher – as a digital marketing and social media manager on its wedding title, Tie the Knot Scotland. Scotland’s number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.
The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels. You will come on board at an exciting point in the title’s evolution as it continues to implement a new digital strategy that's full of opportunities for growth and innovation.
What you will be doing
- Taking a lead role in driving and growing traffic to Tie the Knot Scotland’s website and custom-built directory.
- Using Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clients.
- Producing accurate, well-written articles with a focus on SEO on wedding-related topics.
- Planning, creating and scheduling engaging multi-platform content in a consistent voice across the brand’s social media channels, with a particular focus on short-form video content.
- Monitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiatives.
- Growing followers and engagement across all social channels via paid and organic campaigns and creative ideas.
- Working with the editorial and advertising teams to develop social media strategy and calendar.
- Acting as a social media advocate and brand guardian, providing social media guidance/knowledge to the wider team as required.
- Liaising with advertising clients to fulfil digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and more.
- Identifying future opportunities for content and revenue streams across all digital platforms.
- Filming and editing video content for social media, making use of the latest trends and trending audio.
- Managing website content and directory-related admin.
What we are looking for from you
- Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platforms.
- Excellent working knowledge of Google Analytics 4.
- Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling apps.
- A solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AI.
- The ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others’ copy for SEO.
- An aptitude for filming and editing video content and turning it into captivating visual stories.
- Your finger on the pulse when it comes to social media – you’ll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiences.
- Superb organisation and admin skills with the ability to juggle multiple projects/features at a time.
- Lots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressure.
- Enthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle content.
Salary: around £25,000-£30,000, depending on experience.
Closing date: 16th July 2025. In-person interviews are likely to take place the week of 28th July.
To apply, please email a CV, cover letter and links to five pieces of online/social media content that you’ve been responsible for to: Beth Forsyth, editor of Tie the Knot Scotland magazine. Email subject should be 'Digital marketing and social media manager application'. Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.
Digital marketing and social media manager in Cardiff employer: Peebles Media Group
Peebles Media Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Glasgow. As Scotland’s leading independent publisher, we provide our employees with unique opportunities for professional growth and innovation, particularly in the dynamic field of digital marketing. Join us to be part of a passionate team dedicated to making wedding planning enjoyable and stress-free for couples across Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing and social media manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peebles Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peebles Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peebles Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peebles Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital marketing and social media manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peebles Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peebles Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peebles Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peebles Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peebles Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peebles Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
