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- Tasks: Lead our eCommerce strategy, enhancing consumer experience and driving growth.
- Company: Join a fast-growing FoodTech scale-up revolutionising food delivery with innovative virtual brands.
- Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional growth.
- Why this job: Be part of a game-changing team shaping the future of food delivery in the UK.
- Qualifications: Experience in FMCG or eCommerce, strong leadership skills, and a data-driven mindset required.
- Other info: Collaborate with cross-functional teams to create impactful consumer propositions.
The predicted salary is between 48000 - 84000 £ per year.
We’re a FoodTech scale-up with over £25mill of funding, and we want to revolutionise food delivery through the creation and franchising of virtual food brands (brands designed for delivery), operated by anyone that runs a commercial kitchen, there’s 70,000 of them in the UK. We offer kitchen operators everything they need to sell our brands through delivery apps whilst continuing to service their core customers. You run the kitchen, we do the rest! In short, we’re defining the future of the food delivery market! Nobody’s growing as fast as us in the UK, and we’re looking for great people to join us on our journey.
As the eCommerce Lead, you will be responsible for shaping and executing our overall consumer proposition, ensuring a seamless and engaging experience across all touchpoints. You will lead strategic initiatives across pricing, discounting, branding, and merchandising, directly managing key team members to drive business performance and growth. You will also collaborate closely with our food development and supply chain teams to enhance our consumer offering.
Your Responsibilities
- Own the Consumer Proposition: Develop and execute a compelling, customer-centric approach across all touchpoints with PWB, ensuring a consistent and engaging brand experience.
- Branding & Merchandising: Lead our branding and merchandising approach through the direct management of our Brand Manager, ensuring our visual and brand identity align with business goals.
- Leadership & Team Development: Mentor and develop direct reports, fostering a culture of collaboration, innovation, and high performance.
- Cross-Functional Collaboration: Work closely with the food development and supply chain teams to enhance our overall consumer offer, ensuring alignment between product availability, pricing, and marketing strategies.
- Performance & Insights: Monitor key performance metrics, consumer trends, and industry developments to refine strategies and improve engagement, conversion, and retention.
- Pricing & Discounting Strategy: Oversee pricing strategies, discounting models, and promotional campaigns through the direct management of our Pricing Manager.
Your Experience
- Proven experience supporting FMCG, eCommerce, or a Direct-to-Consumer retail business including consumer proposition strategy or brand management.
- Management skills from a high-end consultancy (big 4 or strategic), or brand management experience at a blue-chip FMCG.
- Strong background in pricing, discounting, and promotional strategy.
- Experience in brand management, merchandising, and consumer engagement strategies.
- Excellent leadership and team management skills, with experience leading cross-functional teams.
- Data-driven mindset with a strong understanding of consumer behavior, market trends, and performance analytics.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects effectively.
eCommerce Lead employer: Peckwater Brands
Contact Detail:
Peckwater Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Lead
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and FoodTech. Understanding the current market dynamics and consumer behaviour will help you speak confidently about how you can contribute to our mission of revolutionising food delivery.
✨Tip Number 2
Network with professionals in the FoodTech and eCommerce sectors. Attend industry events or join relevant online communities to connect with others who share your interests. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past experiences in brand management and pricing strategies. Be ready to showcase how your leadership skills have driven team success and improved business performance in previous roles.
✨Tip Number 4
Research our company’s existing consumer propositions and branding strategies. Being knowledgeable about our current offerings will allow you to propose innovative ideas that align with our goals during the interview process.
We think you need these skills to ace eCommerce Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, FMCG, or Direct-to-Consumer retail. Focus on your achievements in consumer proposition strategy, brand management, and leadership roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food delivery industry and how your skills align with the company's mission. Mention specific examples of how you've successfully led teams and developed consumer strategies.
Showcase Data-Driven Achievements: Include quantifiable results in your application that demonstrate your ability to monitor performance metrics and consumer trends. Highlight any successful pricing or discounting strategies you've implemented in previous roles.
Research the Company: Familiarise yourself with the company's vision and recent developments in the food delivery market. This knowledge will help you tailor your application and show your genuine interest in their growth and innovation.
How to prepare for a job interview at Peckwater Brands
✨Understand the Consumer Proposition
Make sure you have a clear understanding of the company's consumer proposition. Be prepared to discuss how you would enhance customer engagement and ensure a seamless experience across all touchpoints.
✨Showcase Your Brand Management Experience
Highlight your previous experience in brand management and merchandising. Be ready to provide examples of how you've successfully aligned visual identity with business goals in past roles.
✨Demonstrate Leadership Skills
Prepare to discuss your leadership style and how you've mentored team members in the past. Share specific instances where you've fostered collaboration and innovation within your teams.
✨Be Data-Driven
Emphasise your ability to analyse data and market trends. Be ready to talk about how you've used performance metrics to refine strategies and improve consumer engagement in previous positions.
