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- Tasks: Lead web strategy and optimise Pearson's flagship D2C product for a global audience.
- Company: Join Pearson, a diverse employer committed to inclusivity and innovation in education.
- Benefits: Enjoy a collaborative work environment with opportunities for personal growth and development.
- Why this job: Be part of a dynamic team shaping digital experiences that impact millions worldwide.
- Qualifications: Experience in web management, SEO, and content creation is essential; eCommerce background preferred.
- Other info: Work with cross-functional teams and external agencies to enhance user experience and engagement.
The predicted salary is between 36000 - 60000 £ per year.
This job is with Pearson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We're looking for a skilled Web Manager to join our eCommerce and Performance Marketing team to lead the day-to-day management and optimisation for one of Pearson's flagship D2C products, Pearson Test of English (PTE). This is an exciting time for PTE, as we look to further grow our business and create a world-class digital experience for the millions of global visitors who reach our site each year. As the web manager, you will lead how these initiatives come to life within our global and China PTE sites.
Your primary responsibility will be to lead the marketing strategy for the website, including driving up the site's acquisition, conversion, and engagement rates; devising effective customer journeys for campaign and organic traffic; developing our content and SEO strategy; and continually finding opportunities for optimisation throughout.
You'll also be part of a wider, highly collaborative eCommerce and Performance Marketing team, supporting each other to deliver a wider programme of testing, CRO, and experience personalisation. In addition, you will partner with Product, Engineering and UX teams to define and shape the end-to-end user experience and CX, as well as with global marketing colleagues to elevate top-of-funnel campaigns.
What you'll be doing:
- Own and develop our web strategy so that it delivers on growth, marketing, and product goals.
- Lead and execute our content SEO strategy: ensuring our content meets customer and business needs, and that we have a robust plan to improve our SEO performance.
- Ensure site content is clear, purposeful, and optimised: you will lead our content workstream - ensuring we meet best practices in content design, maintain tone of voice, and directing work for other site content managers.
- Partner with product and UX teams to identify, prioritise and deliver UX & UI enhancements that make the site more intuitive, accessible, and impactful, and help build a world-class customer experience.
- Improve campaign performance: you will ensure landing pages and on-site experiences align with broader marketing efforts and drive conversion.
- Work closely with optimisation and testing teams, using data, testing, and behavioural insights to inform experiments and building an enhancement pipeline.
- Contribute to a new site-wide personalisation strategy, working with colleagues across CRM, performance, and martech to initiate our first personalisation tactics.
- Manage and publish content in a CMS, with attention to detail, structure, and experience design.
- Engage and manage external agencies for the current site's development requirements.
- Champion SEO and CRO best practice throughout the team and organisation, helping to embed performance-driven thinking.
Essential skills:
- Proven experience in a web management or digital content role, ideally in an eCommerce-focused, digital-first environment.
- Excellent copywriting, editing and content design skills, with a sharp eye for detail and ability to craft clear, engaging, action-oriented content.
- Strong knowledge of content SEO fundamentals and strategy - from keyword research to content optimisation and link strategy.
- Good grasp of CRO and campaign performance principles, with experience building journeys that convert.
- Hands-on experience with content management systems - ideally Contentful or Adobe Experience Manager (AEM) strongly preferred.
- Comfortable working cross-functionally and managing agency relationships to get things done.
- Familiar with analysing customer data and using tools such as GA4.
Desirable skills:
- A solid understanding of UX and UI best practices, and how to work with and brief UX designers to achieve desired outcomes.
- Familiarity with customer engagements tools like Adobe Target, Braze, BlueConic, VWO, or similar.
- Understanding of inclusive design and accessibility standards (WCAG 2.0).
- Experience working on large-scale, multi-region websites, site localization and/or translation a real benefit.
- Familiarity with agile processes and tools like Jira, and Confluence.
Web Manager employer: Pearson
Contact Detail:
Pearson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Manager
✨Tip Number 1
Familiarise yourself with Pearson's products, especially the Pearson Test of English (PTE). Understanding the nuances of their offerings will help you tailor your approach and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your experience with content management systems, particularly Contentful or Adobe Experience Manager. Be prepared to discuss specific projects where you've successfully managed web content and improved user engagement.
✨Tip Number 3
Highlight your knowledge of SEO and CRO best practices. Prepare examples of how you've implemented strategies that led to measurable improvements in site performance and customer journeys.
✨Tip Number 4
Demonstrate your ability to work cross-functionally by sharing experiences where you've collaborated with UX, product, and marketing teams. This will show that you're a team player who can drive results in a collaborative environment.
We think you need these skills to ace Web Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web management and digital content roles, especially in eCommerce. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for web management and your understanding of SEO and CRO principles. Mention specific achievements that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your copywriting, editing, and content design skills. Provide examples of how you've successfully improved website performance or user experience in previous roles.
Highlight Collaborative Experience: Since the role involves working cross-functionally, mention any past experiences where you collaborated with product, UX, or marketing teams. This will demonstrate your ability to work effectively within a team environment.
How to prepare for a job interview at Pearson
✨Showcase Your Web Management Experience
Be prepared to discuss your previous roles in web management or digital content, especially in eCommerce. Highlight specific projects where you successfully improved site performance or user engagement.
✨Demonstrate SEO Knowledge
Since the role involves leading the content SEO strategy, be ready to explain your understanding of SEO fundamentals. Discuss your experience with keyword research, content optimisation, and any tools you've used to enhance SEO performance.
✨Highlight Cross-Functional Collaboration
This position requires working closely with product, UX, and marketing teams. Share examples of how you've effectively collaborated across departments to achieve common goals, particularly in enhancing user experience.
✨Prepare for Data-Driven Discussions
Familiarise yourself with analytics tools like GA4 and be ready to discuss how you've used data to inform decisions. Prepare to talk about specific instances where data insights led to successful campaign improvements or site optimisations.
