At a Glance
- Tasks: Create and execute global marketing campaigns that drive growth in the education sector.
- Company: Join Pearson, a leader in global education with a focus on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Work in a dynamic environment with a supportive team and excellent career growth potential.
- Why this job: Make an impact in the evolving world of AI-powered learning and education.
- Qualifications: Experience in B2B marketing, strong collaboration skills, and a data-driven mindset.
The predicted salary is between 50000 - 65000 £ per year.
Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account‑based strategies across a high‑performing global education business.
About the role
You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high‑performing global team, you will create targeted, insight‑led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI‑enabled propositions, supporting the business as it evolves from traditional product‑based offerings to integrated solutions.
What you’ll do
- Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
- Partner with regional marketing teams to enable account‑based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
- Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
- Work with cross‑functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
- Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
- Support go‑to‑market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
- Contribute to the organisation’s positioning in AI‑powered learning by supporting relevant messaging and campaign activity.
- Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.
What we’re looking for
- Experience in B2B marketing, ideally within education, technology, or enterprise environments.
- Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
- Understanding of demand generation principles and exposure to account‑based marketing approaches.
- Experience creating content that supports customer engagement and sales enablement.
- Strong collaboration skills, with experience working cross‑functionally with sales, marketing, and product teams.
- Ability to use data and insights to measure performance and optimise marketing activity.
- Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
- Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
- A curious, proactive mindset with the ability to take ownership and work in a fast‑paced environment.
Location & working pattern
This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.
Manager, Marketing employer: Pearson
At Pearson, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London-based team enjoys the flexibility of a hybrid working model, allowing for a balanced approach to work and life, while also benefiting from extensive opportunities for professional growth in the rapidly evolving field of global education marketing. Join us to be part of a forward-thinking organisation that values diversity, creativity, and the power of AI in enhancing learning experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and content. This gives us a chance to demonstrate our creativity and effectiveness beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We should be ready to discuss how our experience aligns with their goals, especially in B2B marketing and AI tools.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we can tailor our applications to highlight how we can contribute to pipeline growth and account-based strategies.
We think you need these skills to ace Manager, Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Marketing role. Highlight your experience in B2B marketing and any relevant campaigns you've executed that align with our goals at StudySmarter.
Showcase Your Creativity:We love innovative ideas! When writing your application, share examples of creative content or campaigns you've developed. This will help us see how you can contribute to our global marketing efforts.
Use Data to Impress:Don’t forget to mention how you've used data to drive marketing decisions in the past. We’re all about optimising campaigns, so showing us your analytical side will definitely catch our eye!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Pearson
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've tracked campaign effectiveness and optimised activities based on insights. This is crucial for a role focused on pipeline growth.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with sales, product, and regional teams. Share specific examples of how collaboration led to successful campaigns. This will demonstrate your ability to align messaging and drive shared outcomes.
✨Embrace AI in Marketing
Since the role involves AI-powered learning, express your interest or experience with AI tools in marketing. Discuss how you think these tools can enhance effectiveness and contribute to innovative campaign strategies.
