At a Glance
- Tasks: Create and execute global marketing campaigns that drive growth in the education sector.
- Company: Join a leading global education business with a focus on innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
- Why this job: Shape impactful marketing strategies and engage with cutting-edge AI solutions.
- Qualifications: Experience in B2B marketing, especially in education or tech, is essential.
The predicted salary is between 50000 - 65000 € per year.
Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account-based strategies across a high-performing global education business.
About the role
You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high-performing global team, you will create targeted, insight-led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI-enabled propositions, supporting the business as it evolves from traditional product-based offerings to integrated solutions.
What you’ll do
- Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
- Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
- Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
- Work with cross-functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
- Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
- Support go-to-market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
- Contribute to the organisation’s positioning in AI-powered learning by supporting relevant messaging and campaign activity.
- Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.
What we’re looking for
- Experience in B2B marketing, ideally within education, technology, or enterprise environments.
- Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
- Understanding of demand generation principles and exposure to account-based marketing approaches.
- Experience creating content that supports customer engagement and sales enablement.
- Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams.
- Ability to use data and insights to measure performance and optimise marketing activity.
- Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
- Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
- A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment.
This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.
Manager, Marketing employer: Pearson
As a leading global education business, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our London-based team enjoys the flexibility of a hybrid working model, allowing for a balanced approach to work and life, while also benefiting from extensive professional development opportunities and the chance to engage with cutting-edge AI technologies. Join us to be part of a high-performing global marketing team that is dedicated to driving impactful campaigns and shaping the future of English Language Learning.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing and pipeline growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Manager, Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the education sector and how you can contribute to our global campaigns. Keep it engaging and personal!
Showcase Your Data Skills:Since we love data-driven decisions, mention any experience you have with tracking campaign performance and optimising strategies. Share specific examples of how you've used insights to improve results in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Pearson
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their goals, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share specific examples of how you've successfully collaborated in the past. Highlight any cross-functional projects where you contributed to campaign success, especially in B2B settings.
✨Data-Driven Mindset
Prepare to discuss how you've used data to inform your marketing decisions. Bring examples of how you've tracked campaign performance and optimised strategies based on insights. This will demonstrate your analytical skills and understanding of demand generation.
✨Stay Curious About AI
Given the focus on AI-powered learning, express your interest in AI tools and how they can enhance marketing effectiveness. Share any relevant experiences or ideas you have about integrating AI into marketing strategies, as this will resonate well with the interviewers.
