At a Glance
- Tasks: Plan and optimise paid media campaigns across search and social channels.
- Company: Join Pearson, a leader in education and digital marketing.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for growth.
- Other info: Collaborate with diverse teams in a dynamic and supportive environment.
- Why this job: Make an impact in the education sector with your marketing skills.
- Qualifications: Strong analytics, budget management, and experience in digital marketing.
The predicted salary is between 35000 - 45000 £ per year.
Pearson is seeking a Digital Marketing Specialist to plan, execute, and optimise paid media campaigns across search and social channels.
You will deliver reporting, maintain campaign docs, and collaborate with cross-functional teams.
Experience in education markets is a plus.
The role supports Pearson’s COE and Qualifications business units and can be performed on a hybrid basis from the UK.
Strong analytics and budget management are essential. #J-18808-Ljbffr
Performance Marketing Specialist - Paid Media (Hybrid) in London employer: Pearson
Pearson is an excellent employer that values flexibility and a supportive work culture, making it an ideal place for those seeking part-time opportunities in Birmingham. With a commitment to employee growth, Pearson offers training and development resources, ensuring that staff can enhance their skills while contributing to a meaningful mission of education and assessment. The friendly atmosphere and focus on compliance create a rewarding environment for Test Centre Administrators who enjoy helping candidates succeed.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist - Paid Media (Hybrid) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pearson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pearson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pearson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pearson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Specialist - Paid Media (Hybrid) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pearson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pearson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pearson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pearson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pearson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pearson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
