At a Glance
- Tasks: Create and execute exciting B2B marketing campaigns using AI tools.
- Company: Join Pearson, a leader in English Language Learning with a global impact.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Other info: Collaborate with diverse teams and enhance your career in a dynamic environment.
- Why this job: Be at the forefront of AI marketing and drive real change in education.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
The predicted salary is between 50000 - 65000 € per year.
Pearson is looking for a Specialist in Global Marketing for its English Language Learning business in London. This role involves developing targeted B2B marketing campaigns, collaborating with regional teams, and creating content to drive pipeline growth.
The ideal candidate will have experience in B2B marketing, strong communication skills, and an interest in AI tools. The position offers a hybrid working model with occasional office attendance.
Hybrid Global B2B Marketing Lead — AI Campaigns in London employer: Pearson
Pearson is an excellent employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid working environment in the vibrant city of London. With a strong focus on professional development, employees are encouraged to grow their skills in B2B marketing and explore innovative AI tools, all while collaborating with diverse teams to make a meaningful impact in English Language Learning.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Global B2B Marketing Lead — AI Campaigns in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at Pearson or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your B2B marketing campaigns and any AI tools you've used. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Pearson's current marketing strategies and their use of AI. Tailor your answers to show how your experience aligns with their goals—this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Hybrid Global B2B Marketing Lead — AI Campaigns in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Hybrid Global B2B Marketing Lead. Highlight your experience in B2B marketing and any relevant AI tools you've worked with. We want to see how your skills align with what Pearson is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your interest in AI tools, as it’s a key part of the job.
Showcase Your Communication Skills:Strong communication skills are a must for this position. In your application, demonstrate your ability to convey ideas clearly and effectively. Whether it's through your writing style or examples of past collaborations, let us see your skills in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at Pearson
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge. Understand the latest trends and strategies, especially in the context of AI tools. Be ready to discuss how you've successfully developed campaigns in the past and how you can apply that experience to Pearson's English Language Learning business.
✨Showcase Your Communication Skills
Since strong communication is key for this role, prepare examples that highlight your ability to collaborate with teams and convey ideas effectively. Think about times when you’ve worked with regional teams or created content that drove results, and be ready to share those stories.
✨Demonstrate Your Interest in AI Tools
Pearson is looking for someone who has a genuine interest in AI tools. Do some research on how AI is transforming B2B marketing and come prepared with insights or examples of how you’ve used AI in your previous roles. This will show your enthusiasm and forward-thinking approach.
✨Prepare for Hybrid Working Questions
Since this role offers a hybrid working model, be ready to discuss how you manage your time and productivity in both remote and office settings. Think about your experiences with flexible work arrangements and how you can maintain effective collaboration with your team, regardless of where you are.
