At a Glance
- Tasks: Create and execute global marketing campaigns for AI-driven English learning.
- Company: Join a leading global education business focused on innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and impact.
- Why this job: Shape the future of English learning with cutting-edge AI solutions.
- Qualifications: Experience in B2B marketing and strong collaboration skills required.
The predicted salary is between 55000 - 65000 £ per year.
Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account‑based strategies across a high‑performing global education business.
About the role
You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high‑performing global team, you will create targeted, insight‑led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI‑enabled propositions, supporting the business as it evolves from traditional product‑based offerings to integrated solutions.
What you’ll do
- Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
- Partner with regional marketing teams to enable account‑based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
- Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
- Work with cross‑functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
- Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
- Support go‑to‑market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
- Contribute to the organisation’s positioning in AI‑powered learning by supporting relevant messaging and campaign activity.
- Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.
What we’re looking for
- Experience in B2B marketing, ideally within education, technology, or enterprise environments.
- Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
- Understanding of demand generation principles and exposure to account‑based marketing approaches.
- Experience creating content that supports customer engagement and sales enablement.
- Strong collaboration skills, with experience working cross‑functionally with sales, marketing, and product teams.
- Ability to use data and insights to measure performance and optimise marketing activity.
- Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
- Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
- A curious, proactive mindset with the ability to take ownership and work in a fast‑paced environment.
Location & working pattern
This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.
Global Marketing Manager - AI-Driven English Learning in London employer: Pearson
At Pearson, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Global Marketing Manager in our London office, you'll benefit from a hybrid working model, allowing for flexibility while engaging with a high-performing global team dedicated to driving impactful marketing campaigns in the education sector. With ample opportunities for professional growth and a commitment to leveraging AI in learning, you'll find meaningful and rewarding employment that aligns with your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager - AI-Driven English Learning in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any AI-driven projects you've worked on. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like pipeline growth and account-based marketing. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Global Marketing Manager - AI-Driven English Learning in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Marketing Manager role. Highlight your experience in B2B marketing, especially within education or technology, and showcase how your skills align with our goals at StudySmarter.
Showcase Your Campaign Success:We want to see your proven ability to deliver successful marketing campaigns. Include specific examples of how your previous work contributed to pipeline growth and lead generation, as this will really catch our eye!
Highlight Collaboration Skills:Since this role involves working closely with various teams, emphasise your collaboration skills. Share experiences where you’ve successfully partnered with sales, product, or regional teams to achieve shared outcomes.
Be Data-Driven:Demonstrate your ability to use data and insights to measure performance and optimise marketing activities. We love candidates who can back up their strategies with solid metrics, so don’t hold back on the numbers!
How to prepare for a job interview at Pearson
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns, especially those related to AI-driven English learning. Be ready to discuss what you liked about them and how you would approach similar campaigns.
✨Showcase Your Data Skills
Since this role involves using performance data to optimise campaigns, prepare examples of how you've used data in past roles. Bring specific metrics or outcomes that demonstrate your ability to drive pipeline growth through data-driven decisions.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with sales, product, and regional teams. Share stories that showcase your collaboration skills and how they led to successful marketing outcomes. This will show you're a team player who can align stakeholders effectively.
✨Stay Curious About AI
Given the focus on AI tools in this role, express your interest in how AI can enhance marketing effectiveness. Share any relevant experiences or insights you've gained about AI in marketing, and be prepared to discuss how you envision leveraging these tools in future campaigns.
