At a Glance
- Tasks: Drive marketing strategies and manage product portfolios to boost sales and customer engagement.
- Company: Join Pearson, a leading education company with a focus on innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive pay, and a range of attractive benefits tailored for you.
- Other info: Opportunity for international travel and career growth in a supportive team.
- Why this job: Make a real impact in education marketing while developing your skills in a dynamic environment.
- Qualifications: Previous marketing or sales experience, strong communication skills, and a results-driven mindset.
The predicted salary is between 40000 - 50000 € per year.
We are looking for an Advanced Specialist, Marketing (internally known as Advanced Specialist, Portfolio Management), to work in the Pearson School Qualification (International) business, to be responsible for positioning, messaging, and competitively differentiating Pearson products and services to achieve lead and revenue targets through a combination of retention and acquisition activities. This role aligns with industry level titles such as Product Marketing Manager, Marketing Manager, Go-to-Market Manager, and Campaign Manager.
Key accountabilities
- Portfolio management
- Develop annual portfolio go-to-market plans in line with the business strategy. Regularly review results and refine plans according to market conditions.
- Work with product management to understand and feed into the product development roadmap and keep sales and marketing colleagues informed through regular meetings.
- Consider the customer journey when planning activity and provide insights to the business. Articulate the customer value proposition through the development of product positioning, and messaging.
- Work with regional sales teams to identify new opportunities for up/cross sell opportunities, packaging/bundling and new commercial models.
- Develop go to market, launch plans for new products and ensure they align to the broader sales and marketing and brand strategy.
- Champion our products and customers across the business and continually seek to improve the customer experience.
- Track and analyse market trends and competitors to maintain competitive advantage in the positioning of our products within key markets.
- Utilise customer data to profile, segment and create targeted campaigns.
- Campaign management
- Plan and implement product campaign plans to get the right messages to the right target audience using a multi-channel approach (email, website, social media, events etc).
- Ensure campaigns are customer focused and present compelling solutions to customer problems.
- Generate leads for the sales team.
- Support the sales pipeline through the development of good quality sales enablement toolkits and training.
- Provide regular progress update for all campaigns, presenting results and sharing lessons learned and best practices.
- Operations
- Monthly reporting on progress against KPIs (key performance indicators), and if necessary, proposing solutions to ensure targets are met.
- Budget management and reporting.
- Plan and arrange product briefings and launch events, both virtual and face-to-face (in conjunction with regional colleagues).
Experience and skills
- Previous sales, portfolio, go-to-market or marketing experience.
- Experience in education is desirable.
- Strong communicator with excellent verbal and writing skills with an eye for detail.
- Experience developing and executing plans and projects.
- Strong email experience, including customer journey automation, ideally using SFMC.
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
- People management skills would be advantageous.
About You
- A commercially minded self-starter who is action orientated.
- Degree educated.
- Results orientated, numerate, and comfortable with data.
- Able to work in matrix structure, and make things happen via collaboration.
- Ability to prioritise, balancing short term demands with long term strategy.
- Strong problem-solving skills.
- Agility to thrive in a changing environment.
- A strong team player.
Other
- This is a hybrid working role.
- This is an international role and will require occasional in-person market visits to key regions.
Your rewards & benefits
We know you'll do great work, so we give a lot back with some of the best benefits in the business. We know one size doesn't fit all, so our workplace programs meet the different needs of our diverse teams, and their families too.
Equal Opportunity Statement
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Advanced Specialist, Marketing in London employer: Pearson
At Pearson, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Advanced Specialist, Marketing role provides ample opportunities for professional growth within the education sector, supported by comprehensive benefits tailored to meet the diverse needs of our employees. With a commitment to inclusivity and a focus on employee well-being, working at our UK location means being part of a forward-thinking team dedicated to making a meaningful impact in the world of education.
StudySmarter Expert Advice🤫
We think this is how you could land Advanced Specialist, Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market positioning and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their marketing strategies. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Advanced Specialist, Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in marketing and portfolio management. We want to see how your skills align with the key accountabilities mentioned in the job description.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use numbers and data where possible to demonstrate your impact, especially in areas like lead generation and campaign management.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your qualifications quickly.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and ensure you’re considered for the role!
How to prepare for a job interview at Pearson
✨Know Your Portfolio Inside Out
Before the interview, dive deep into Pearson's product offerings and understand their positioning in the market. Be ready to discuss how you would develop go-to-market plans and articulate the customer value proposition based on your insights.
✨Showcase Your Campaign Management Skills
Prepare examples of past campaigns you've managed, focusing on how you targeted specific audiences and achieved measurable results. Highlight your experience with multi-channel approaches and how you can generate leads for the sales team.
✨Be Data-Driven
Since this role requires a strong comfort with data, come prepared to discuss how you've used customer data to inform marketing strategies. Share specific instances where your analysis led to successful campaign adjustments or new opportunities.
✨Demonstrate Collaboration and Agility
This position involves working across teams, so be ready to share examples of how you've successfully collaborated in a matrix structure. Discuss how you've adapted to changing priorities while balancing short-term needs with long-term strategies.
