At a Glance
- Tasks: Lead global brand initiatives and ensure a consistent brand experience across markets.
- Company: Join Pearson, a purpose-driven organisation shaping the future of learning.
- Benefits: Enjoy hybrid working, competitive pay, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving brand transformation on a global scale.
- Why this job: Make a real impact by embedding a bold new global brand identity.
- Qualifications: 7+ years in brand management with strong collaboration and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Advanced Specialist (Global Brand Manager) leverages subject‑matter expertise in global brand application, owning complex brand initiatives with a high degree of autonomy. This role works alongside the Brand Director to embed a new global identity and architecture, shape processes, governance, and ways of working, and influence creative direction and delivery across Pearson’s global learning portfolio.
The Role
At Pearson, the newly launched bold global brand needs a trusted guardian to protect, evolve, and embed the identity. This role partners across business units, marketing, product, digital, customer experience, and agencies to ensure every touchpoint delivers on our promise, combining strategic thinking with hands‑on execution.
What You'll Own
Success looks like:
- A globally consistent, high‑quality brand experience across channels and markets;
- Business units empowered to execute the brand confidently and correctly;
- Clear, practical governance that balances creativity with consistency.
Your biggest priorities will be:
- Embedding Pearson’s new brand strategy, identity, and architecture globally;
- Acting as the day‑to‑day brand partner and expert for business units;
- Strengthening brand governance through tools, training, and a best‑in‑class brand hub.
You will lead, create, and influence:
- Global brand rollouts, migrations, and complex brand initiatives;
- Creative development and reviews with in‑house and external agencies;
- Brand training, enablement, and best‑practice sharing;
- Cross‑functional alignment across marketing, digital, customer experience, and sales;
- Brand measurement, insights, and continuous improvement.
About You
You bring deep experience in global brand management and combine clarity, confidence, and collaboration. You thrive in fast‑moving, global environments, simplifying complexity and driving teams to action.
Qualifications:
- A Bachelor's degree in Marketing, Communications, Business Administration, or related field;
- 7+ years of experience in brand‑focused roles, ideally global or multi‑market;
- Expertise in brand identity, governance, architecture, and measurement;
- Strong stakeholder management and cross‑functional collaboration skills;
- Experience working with agencies and creative partners;
- Excellent communication, storytelling, and influencing capabilities;
- Fluent English and comfort working in a global environment.
What You’ll Get
The opportunity to shape and embed a newly launched global brand; High visibility and influence across a complex, international organization; Purpose‑driven work that supports learning at scale.
Growth opportunities include:
- Global brand leadership and governance expertise;
- Advanced stakeholder influence and change leadership skills;
- Exposure to enterprise‑level brand transformation.
Benefits are region‑specific and include pay transparency and hybrid working arrangements.
Ready to Make an Impact? Apply now and help shape the next chapter of Pearson’s global brand.
Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualified applicants without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. Qualified applicants receive consideration for employment without regard to veteran or disability status under VEVRAA, Section 503 of the Rehabilitation Act, and the Americans with Disabilities Act. If you are a person with a disability and need reasonable accommodations, please contact the Talent Experience Global Team.
Advanced Specialist, Brand Global in London employer: Pearson
At Pearson, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As an Advanced Specialist in Global Brand Management, you will have the unique opportunity to shape a newly launched global brand while enjoying benefits such as hybrid working arrangements and a commitment to employee growth through exposure to enterprise-level brand transformation. Join us in a purpose-driven environment where your contributions will directly impact learning at scale across a complex, international organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Advanced Specialist, Brand Global in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pearson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pearson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pearson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pearson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Advanced Specialist, Brand Global in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pearson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pearson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pearson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pearson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pearson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pearson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
