At a Glance
- Tasks: Create and execute global marketing campaigns for AI-driven English learning solutions.
- Company: Join a leading global education business focused on innovation.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and impact.
- Why this job: Shape the future of English learning with cutting-edge AI technology.
- Qualifications: Experience in B2B marketing and strong collaboration skills required.
The predicted salary is between 55000 - 65000 £ per year.
Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account‑based strategies across a high‑performing global education business.
About the role
You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high‑performing global team, you will create targeted, insight‑led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI‑enabled propositions, supporting the business as it evolves from traditional product‑based offerings to integrated solutions.
What you’ll do
- Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
- Partner with regional marketing teams to enable account‑based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
- Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
- Work with cross‑functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
- Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
- Support go‑to‑market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
- Contribute to the organisation’s positioning in AI‑powered learning by supporting relevant messaging and campaign activity.
- Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.
What we’re looking for
- Experience in B2B marketing, ideally within education, technology, or enterprise environments.
- Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
- Understanding of demand generation principles and exposure to account‑based marketing approaches.
- Experience creating content that supports customer engagement and sales enablement.
- Strong collaboration skills, with experience working cross‑functionally with sales, marketing, and product teams.
- Ability to use data and insights to measure performance and optimise marketing activity.
- Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
- Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
- A curious, proactive mindset with the ability to take ownership and work in a fast‑paced environment.
Location & working pattern
This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.
Global Marketing Manager - AI-Driven English Learning employer: Pearson
At Pearson, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Global Marketing Manager in our London office, you will benefit from a hybrid working model, allowing for flexibility while engaging with a high-performing global team dedicated to driving impactful marketing campaigns in the education sector. With ample opportunities for professional growth and a commitment to diversity and inclusion, Pearson is the ideal place for those looking to make a meaningful impact in AI-driven English learning.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager - AI-Driven English Learning
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives us a chance to demonstrate our expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our experience aligns with their goals, especially in AI-driven solutions and global marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows we’re genuinely interested in being part of the team.
We think you need these skills to ace Global Marketing Manager - AI-Driven English Learning
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Marketing Manager role. Highlight your experience in B2B marketing, especially in education or tech, and show how your skills align with our goals at StudySmarter.
Showcase Your Campaign Success:We want to see your track record! Include specific examples of campaigns you've delivered that contributed to pipeline growth. Use metrics to demonstrate your impact and how you’ve engaged customer segments effectively.
Be Insightful and Data-Driven:Mention how you've used data and insights to optimise marketing activities in the past. We love candidates who can analyse performance and adapt strategies to improve results, so share those experiences!
Express Your Passion for AI:Since we're evolving into AI-driven solutions, let us know about your interest or experience with AI tools in marketing. Show us how you think these innovations can enhance our effectiveness and contribute to our mission.
How to prepare for a job interview at Pearson
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns, especially those related to AI-driven English learning. Be ready to discuss what you liked about them and how you would approach similar campaigns.
✨Showcase Your Data Skills
Since this role involves using performance data to optimise campaigns, prepare examples of how you've used data in past roles. Bring specific metrics that demonstrate your impact on lead generation and pipeline growth.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with sales, product, and regional teams. Share stories that showcase your collaboration skills and how they led to successful marketing outcomes.
✨Stay Curious About AI
Given the focus on AI tools, express your interest in how AI can enhance marketing effectiveness. Mention any relevant tools or trends you've explored and how you envision integrating them into marketing strategies.
