At a Glance
- Tasks: Lead global B2B marketing campaigns in AI and EdTech to drive growth.
- Company: Join Pearson, a leader in English Language Learning with a dynamic team.
- Benefits: Enjoy a hybrid work model, competitive salary, and career development opportunities.
- Other info: Flexible working arrangements in a supportive and high-performing environment.
- Why this job: Make a real impact in education through innovative marketing strategies.
- Qualifications: Experience in B2B marketing and strong collaboration skills required.
The predicted salary is between 50000 - 65000 € per year.
Pearson is seeking a Specialist, Global Marketing for the English Language Learning business in London. This role focuses on delivering impactful global B2B marketing campaigns to support pipeline growth and account-based strategies.
As part of a high-performing team, you will develop targeted campaigns and collaborate with various stakeholders to maximize reach and engagement.
A hybrid working model is implemented, allowing for flexibility in work arrangements.
Global B2B Marketing Campaigns Lead – AI & EdTech (Hybrid) employer: Pearson
Pearson is an excellent employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to thrive in a collaborative environment focused on innovation in AI and EdTech. With a hybrid working model, team members enjoy flexibility while engaging in meaningful projects that drive growth in the English Language Learning sector. Additionally, Pearson prioritises employee development, providing ample opportunities for professional growth and advancement within a global network.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B Marketing Campaigns Lead – AI & EdTech (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pearson or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous campaigns and successes. This is your chance to shine and demonstrate how you can drive impactful B2B marketing strategies.
✨Tip Number 3
Prepare for interviews by researching Pearson’s current marketing initiatives. Tailor your responses to show how your experience aligns with their goals, especially in AI and EdTech. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to exciting global campaigns.
We think you need these skills to ace Global B2B Marketing Campaigns Lead – AI & EdTech (Hybrid)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global B2B Marketing Campaigns Lead. Highlight your experience in delivering impactful marketing campaigns and any relevant skills in AI and EdTech. We want to see how you can contribute to our pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our goals at StudySmarter. Be sure to mention your collaborative spirit, as teamwork is key for us.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how your previous campaigns have driven engagement and growth. We love seeing results that speak for themselves!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Pearson
✨Know Your Campaigns
Make sure you’re well-versed in the latest trends in B2B marketing, especially in AI and EdTech. Be ready to discuss specific campaigns you've worked on and how they contributed to pipeline growth. This shows your practical experience and understanding of the industry.
✨Showcase Collaboration Skills
Since this role involves working with various stakeholders, prepare examples that highlight your teamwork and collaboration skills. Think about times when you successfully partnered with others to achieve a common goal, and be ready to share those stories.
✨Understand the Company’s Vision
Research Pearson’s mission and values, particularly in the English Language Learning sector. Being able to articulate how your personal values align with theirs can set you apart and demonstrate your genuine interest in the role.
✨Prepare for Hybrid Work Questions
With a hybrid working model in place, be prepared to discuss how you manage your time and productivity in both remote and in-office settings. Share strategies that have worked for you in the past to show you’re adaptable and self-motivated.
