Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing campaigns that resonate with educators and elevate Pearson's brand.
- Company: Join Pearson, a leading global learning company impacting education worldwide.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with the chance to collaborate across international teams.
- Why this job: Make a real difference in education by crafting compelling narratives for educators globally.
- Qualifications: Experience in multi-channel marketing and strong storytelling skills required.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Lead global, multi-channel campaigns that bring Pearson’s Higher Education value proposition to life for educators worldwide.
The Advanced Specialist, Marketing - HE Educator is responsible for leading the development and execution of global marketing campaigns that communicate Pearson’s Higher Education value proposition to educators worldwide. This role requires a strategic marketer who can craft compelling narratives that resonate with educators, elevate brand perception, and differentiate Pearson in a competitive market. You will shape and deliver impactful global, insight-driven, multi-channel campaigns that not only drive performance but also build a consistent and engaging global brand.
Working closely with regional marketing, product, sales, and martech teams, you will ensure campaigns are globally aligned, locally relevant, creatively distinctive, and executed to a high standard.
Key Responsibilities- Global Campaign Strategy & Execution
- Lead the development and execution of global, multi-channel campaigns, focused on “Big Bet” and “Hero” initiatives.
- Translate business priorities into clear and compelling customer propositions, messaging, campaign strategies, and execution plans.
- Shape cohesive narratives that connect campaigns to the broader Pearson brand story.
- Ensure alignment between global strategy and local market needs while maintaining brand consistency.
- Market Insight & Customer Understanding
- Collaborate with regional marketing, product, and sales teams to gather market insights.
- Analyse customer needs and challenges using data to inform campaign strategy and storytelling approaches.
- Identify opportunities to strengthen emotional engagement and brand resonance with educator audiences.
- Campaign Planning & Delivery
- Own campaign launch plans, ensuring alignment across marketing and sales teams.
- Manage campaign kits and frameworks to support structured delivery across regions.
- Brief internal teams, including Martech, on campaign content, digital experiences, and copy requirements.
- Partner with external agencies to develop campaign narrative and creative deliverables.
- Cross-Functional Collaboration
- Work closely with global and regional stakeholders to ensure seamless campaign execution.
- Maintain strong communication flows with regional teams on campaign progress and reporting.
- Drive alignment across functions to ensure delivery against timelines, objectives, and brand standards.
- Brand & Content Excellence
- Act as a brand champion and guardian, ensuring all assets reflect Pearson’s voice, values, and visual identity.
- Develop and oversee the creation of compelling, insight-led content and storytelling tailored to educator audiences.
- Ensure consistency, creativity, and quality across all campaign outputs and touchpoints.
- Contribute to the evolution of messaging frameworks and brand narratives.
- Performance Tracking & Reporting
- Collaborate with Martech teams to track KPIs and campaign performance.
- Analyse results and generate insights to inform optimisation and future campaigns.
- Measure both brand impact and campaign effectiveness, balancing long-term equity with short-term performance.
- Prepare and present performance reports to key stakeholders.
- Proven experience delivering compelling global, multi-channel marketing campaigns.
- Demonstrated ability as a creative storyteller, translating insights into engaging narratives and campaigns.
- Strong strategic thinking with the ability to align marketing to business and brand goals.
- Experience working across cross-functional and international teams.
- Ability to develop campaigns for both B2B (educators) and D2C (students) audiences.
- Excellent copywriting and content development skills, with a strong sense of tone and voice.
- Experience with marketing tools, analytics, and performance reporting.
- Familiarity with design tools (e.g. Canva, Photoshop) is advantageous.
- Excellent organisational skills and attention to detail.
- Strong stakeholder management and communication skills.
- Self-motivated with the ability to manage multiple priorities in a fast-paced environment.
At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale. This role offers the opportunity to lead global marketing campaigns that directly impact educators and learners around the world.
Advanced Specialist, Marketing - HE Educator employer: Pearson
Contact Detail:
Pearson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advanced Specialist, Marketing - HE Educator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We want you to be able to discuss how your skills align with their goals. Show them you’re not just another candidate; you’re the one they’ve been looking for!
✨Tip Number 3
Practice your storytelling skills! As a marketer, you need to convey compelling narratives. We suggest rehearsing how you’d present your past experiences and achievements in a way that resonates with the role of Advanced Specialist, Marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that interview!
We think you need these skills to ace Advanced Specialist, Marketing - HE Educator
Some tips for your application 🫡
Craft Your Narrative: When writing your application, think of it as telling a story. We want to see how your experiences and skills connect to the role of Advanced Specialist, Marketing - HE Educator. Make sure to highlight your strategic thinking and storytelling abilities!
Showcase Your Campaign Experience: We’re looking for someone who can lead global, multi-channel campaigns. In your application, be sure to include specific examples of campaigns you've worked on, especially those that resonate with educators or similar audiences. This will help us see your fit for the role!
Be Data-Driven: Don’t forget to mention how you’ve used data to inform your marketing strategies in the past. We love candidates who can analyse customer needs and translate insights into compelling narratives. Show us how you’ve done this before!
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Pearson
✨Know Your Audience
Before the interview, take some time to research Pearson’s Higher Education value proposition. Understand what educators are looking for and how Pearson meets those needs. This will help you tailor your responses and demonstrate that you’re aligned with their mission.
✨Craft Your Narrative
As a candidate for the Advanced Specialist role, you’ll need to showcase your storytelling skills. Prepare examples of past campaigns you've led, focusing on how you translated insights into compelling narratives. Be ready to discuss how these stories resonated with target audiences.
✨Showcase Collaboration Skills
This role requires working closely with various teams. Be prepared to share specific examples of how you’ve successfully collaborated across functions in previous roles. Highlight your communication skills and how you’ve driven alignment to achieve campaign goals.
✨Prepare for Performance Metrics
Since performance tracking is key in this role, brush up on how you measure campaign success. Be ready to discuss KPIs you’ve used in the past and how you’ve analysed results to inform future strategies. This shows you’re data-driven and results-oriented.