At a Glance
- Tasks: Lead customer retention strategies and manage high-performing marketing campaigns.
- Company: Well-established organisation with a focus on customer engagement.
- Benefits: Competitive salary, dynamic work environment, and leadership opportunities.
- Other info: Exciting contract opportunity for experienced marketing leaders.
- Why this job: Make a real impact on customer loyalty while leading a talented team.
- Qualifications: Proven experience in lifecycle marketing and strong leadership skills.
Are you an experienced marketing professional with a passion for customer retention and lifecycle marketing? We're recruiting for an exciting opportunity with a well-established organisation looking for an experienced Senior Marketing Manager to lead its retention strategy during a maternity cover. This is a fantastic opportunity to take ownership of customer engagement, retention and lifecycle marketing while leading a high-performing team.
Duties include:
- Developing and delivering customer retention and lifecycle marketing strategies
- Managing onboarding, engagement, re-engagement and dormant customer campaigns
- Driving upsell and cross-sell initiatives across multiple customer segments
- Monitoring campaign performance, analysing data and reporting on key metrics
- Working closely with Product, Digital and Customer teams to support new product launches
- Leading and developing a successful marketing team
- Delivering customer-focused campaigns across email, content and digital channels
To be successful you must have/be:
- Experience in customer readiness or go-to-market support for new products and services.
- Proven track record in upsell and cross-sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns
- Deep understanding of customer journey mapping and lifecycle optimisation
- Advanced capability in data analysis, reporting and visualisation, with the ability to translate data into action
- Experience managing and developing teams, with strong leadership and people management skills
- Excellent stakeholder management and communication skills
If you're an experienced marketing leader looking for your next contract opportunity, we'd love to hear from you. Apply now!
Contact Details:
Pearson Whiffin Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager – Retention (6 months FTC) in Kings Hill
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Manager – Retention (6 months FTC) in Kings Hill
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Pearson Whiffin Recruitment Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Pearson Whiffin Recruitment Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Pearson Whiffin Recruitment Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Pearson Whiffin Recruitment Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Pearson Whiffin Recruitment Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Pearson Whiffin Recruitment Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Pearson Whiffin Recruitment Ltd, so think on your feet and don't hesitate to showcase your creativity!
