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For Companies At a Glance
- Tasks: Lead and scale a high-performing sales team in the energy sector.
- Company: Fast-growing energy brokerage with a focus on efficiency and cost control.
- Benefits: Competitive salary, car allowance, performance bonuses, and equity opportunities.
- Why this job: Shape the future of a leading firm while driving impactful sales strategies.
- Qualifications: Proven experience in B2B sales leadership within energy or related sectors.
- Other info: Join a dynamic environment with significant growth potential and career advancement.
The predicted salary is between 100800 - 116800 £ per year.
Sales Director
A leading, private equity-backed energy brokerage and advisory firm with over 5,000 UK clients is entering a major phase of growth through both acquisition and organic expansion. The business specialises in helping mid-to-large organisations control energy costs and improve efficiency through services such as procurement, invoice validation, energy monitoring, audits, solar solutions, and voltage optimisation.
The Opportunity
We are seeking a driven, hands-on Sales Director to lead, build, and scale the direct sales division. Reporting directly to the CEO, this role will own all aspects of direct sales performance – covering new business, renewals, and cross-sell. The successful candidate will play a central role in shaping the company’s growth strategy and integrating future acquisitions.
This position is ideal for an ambitious commercial leader with the energy, vision, and resilience to deliver rapid results in a high-growth environment.
Key Responsibilities
- Lead, coach, and inspire a high-performing direct sales team with a strong “lead from the front” approach.
- Design and execute a scalable acquisition strategy combining inbound, outbound, and referral-led sales activity.
- Define and refine target markets, ideal customer profiles, and sector priorities (e.g. industrial, leisure, education, healthcare).
- Establish and manage KPIs, commission plans, and incentive structures to drive performance and accountability.
- Collaborate closely with senior leadership (CEO, CRO, CFO) to align sales and revenue goals.
- Drive cross-sell initiatives across complementary service lines to increase client value and retention.
- Oversee sales reporting, CRM integrity, and process optimisation.
- Support integration and performance alignment across acquired businesses.
What Success Looks Like
- Delivery of quarterly and annual sales targets (Total Contracted Value, revenue, profit).
- Increased client retention and growth through renewals and cross-sell.
- A high-performance, scalable direct sales function embedded across the group.
- Strong team overperformance against KPIs and budget.
Your Profile
- Proven experience leading and scaling high-performing B2B sales teams within the energy, utilities, or related service sectors.
- Strong commercial and analytical mindset with a focus on execution and results.
- Confident, hands-on leader with excellent communication and stakeholder management skills.
- Track record of success in fast-growing or M&A environments.
Package
- Basic Salary: £120,000 – £140,000
- Car allowance: £8,000 PA
- Bonus: Significant performance-based bonus linked to new business, renewals, and team overachievement
- Equity: Offered upon scaling of the direct sales function
Take the lead in building a best-in-class sales operation and play a pivotal role in the growth of one of the UK’s fastest-expanding energy firms.
This role is being handled by Sam Palmer – Pearson Whiffin
Sales Director employer: Pearson Whiffin Recruitment Group
Contact Detail:
Pearson Whiffin Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant online groups. The more people you know, the better your chances of landing that Sales Director role.
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in leading sales teams and driving results. When you get the chance to chat with potential employers, make sure you’re ready to impress.
✨Tip Number 3
Research the company inside out! Understand their growth strategy, recent acquisitions, and how they operate. This will help you tailor your conversations and show that you’re genuinely interested in being part of their journey.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re proactive and keen to join our team!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in leading B2B sales teams and any relevant achievements in the energy sector. We want to see how you can bring value to our growth strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the energy industry and your vision for driving sales performance. We love seeing candidates who can articulate their ideas clearly and confidently.
Showcase Your Leadership Style: As a hands-on leader, it's important to convey your leadership style in your application. Share examples of how you've inspired and coached teams to achieve targets. We’re looking for someone who can lead from the front!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Pearson Whiffin Recruitment Group
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and KPIs. Brush up on your knowledge of revenue growth, client retention rates, and how to drive performance. Be ready to discuss specific examples from your past roles where you successfully met or exceeded these targets.
✨Showcase Your Leadership Style
This role requires a hands-on leader who can inspire a sales team. Prepare to share your leadership philosophy and provide examples of how you've motivated teams in the past. Think about times when you led from the front and how that impacted your team's performance.
✨Understand the Market Landscape
Familiarise yourself with the energy sector, especially regarding procurement and efficiency solutions. Research the company's competitors and be prepared to discuss how you would position the firm in the market. This shows you're not just interested in the role but also in the industry as a whole.
✨Prepare for Strategic Discussions
Since this role involves shaping growth strategies and collaborating with senior leadership, think about how you would approach these discussions. Prepare insights on potential acquisition strategies or cross-sell initiatives based on your experience. This will highlight your strategic thinking and alignment with the company's goals.
