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For Companies At a Glance
- Tasks: Lead and scale a high-performing sales team in the energy sector.
- Company: Fast-growing energy brokerage with over 5,000 UK clients.
- Benefits: Competitive salary, car allowance, performance bonuses, and equity opportunities.
- Why this job: Shape the future of a leading firm and drive impactful growth.
- Qualifications: Proven experience in B2B sales leadership within energy or related sectors.
- Other info: Join a dynamic environment with significant career advancement potential.
The predicted salary is between 96000 - 104000 £ per year.
Job Description
Sales Director
A leading, private equity-backed energy brokerage and advisory firm with over 5,000 UK clients is entering a major phase of growth through both acquisition and organic expansion. The business specialises in helping mid-to-large organisations control energy costs and improve efficiency through services such as procurement, invoice validation, energy monitoring, audits, solar solutions, and voltage optimisation.
The Opportunity
We are seeking a driven, hands-on Sales Director to lead, build, and scale the direct sales division. Reporting directly to the CEO, this role will own all aspects of direct sales performance – covering new business, renewals, and cross-sell. The successful candidate will play a central role in shaping the company’s growth strategy and integrating future acquisitions.
This position is ideal for an ambitious commercial leader with the energy, vision, and resilience to deliver rapid results in a high-growth environment.
Key Responsibilities
- Lead, coach, and inspire a high-performing direct sales team with a strong “lead from the front” approach.
- Design and execute a scalable acquisition strategy combining inbound, outbound, and referral-led sales activity.
- Define and refine target markets, ideal customer profiles, and sector priorities (e.g. industrial, leisure, education, healthcare).
- Establish and manage KPIs, commission plans, and incentive structures to drive performance and accountability.
- Collaborate closely with senior leadership (CEO, CRO, CFO) to align sales and revenue goals.
- Drive cross-sell initiatives across complementary service lines to increase client value and retention.
- Oversee sales reporting, CRM integrity, and process optimisation.
- Support integration and performance alignment across acquired businesses.
What Success Looks Like
- Delivery of quarterly and annual sales targets (Total Contracted Value, revenue, profit).
- Increased client retention and growth through renewals and cross-sell.
- A high-performance, scalable direct sales function embedded across the group.
- Strong team overperformance against KPIs and budget.
Your Profile
- Proven experience leading and scaling high-performing B2B sales teams within the energy, utilities, or related service sectors.
- Strong commercial and analytical mindset with a focus on execution and results.
- Confident, hands-on leader with excellent communication and stakeholder management skills.
- Track record of success in fast-growing or M&A environments.
Package
- Basic Salary: £120,000 – £140,000
- Car allowance: £8,000 PA
- Bonus: Significant performance-based bonus linked to new business, renewals, and team overachievement
- Equity: Offered upon scaling of the direct sales function
Take the lead in building a best-in-class sales operation and play a pivotal role in the growth of one of the UK’s fastest-expanding energy firms.
This role is being handled by Sam Palmer – Pearson Whiffin
Sales Director employer: Pearson Whiffin Recruitment Group
Contact Detail:
Pearson Whiffin Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant groups. The more people you know, the better your chances of landing that Sales Director role.
✨Tip Number 2
Showcase your expertise! Use platforms like LinkedIn to share insights about energy trends and sales strategies. This not only positions you as a thought leader but also attracts potential employers who are looking for someone with your skills.
✨Tip Number 3
Prepare for interviews by researching the company’s growth strategy and recent acquisitions. Tailor your responses to demonstrate how your experience aligns with their goals. We want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in leading B2B sales teams and any relevant achievements in the energy sector. We want to see how you can bring value to our growth strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the energy industry and your hands-on leadership style. Let us know why you're the perfect fit for driving our sales performance.
Showcase Your Results: When detailing your past roles, focus on quantifiable results. Did you exceed sales targets? How did you improve team performance? We love numbers that tell a story about your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Pearson Whiffin Recruitment Group
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and KPIs. Brush up on your past performance figures, such as revenue growth percentages and client retention rates, so you can confidently discuss how you've driven results in previous roles.
✨Showcase Your Leadership Style
Prepare to talk about your approach to leading and inspiring a sales team. Think of specific examples where you've coached team members to success or implemented strategies that improved performance. This will show the interviewers that you can lead from the front and build a high-performing team.
✨Understand the Market Landscape
Familiarise yourself with the energy sector, especially trends affecting mid-to-large organisations. Be ready to discuss how you would refine target markets and ideal customer profiles based on current market conditions. This knowledge will demonstrate your strategic thinking and commercial acumen.
✨Align with Company Goals
Research the company’s growth strategy and recent acquisitions. Be prepared to discuss how your vision aligns with their objectives and how you can contribute to their expansion plans. Showing that you understand their goals will position you as a candidate who is not just looking for a job, but genuinely invested in their success.
