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- Tasks: Lead marketing strategies for Pearson Higher Education across EMEA, driving growth and brand awareness.
- Company: Join Pearson, a leader in innovative learning solutions transforming education globally.
- Benefits: Enjoy a full-time role with opportunities for regional travel and professional development.
- Why this job: Shape the future of education while leading a dynamic team in a fast-paced environment.
- Qualifications: Degree level education with marketing experience; fluency in English and other EMEA languages preferred.
- Other info: This role offers a chance to influence educational outcomes across diverse markets.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Based in the UK, Europe, or the Middle East, with occasional regional and global travel. 37.5 hours, full-time. Reporting to: VP Marketing, International Higher Education.
We are looking for a visionary Marketing Director to lead Pearson Higher Education's growth across the EMEA region. This leadership role requires someone who can accelerate growth across established markets and boldly position Pearson as a trusted brand in emerging regions. Education is a transformative force, and Pearson is at the forefront of this change with innovative learning solutions. In this role, you will champion our mission, using your marketing expertise to amplify our impact and drive business growth across the region.
As the Marketing Director for EMEA, you will be instrumental in shaping Pearson's future by developing and executing B2B and D2C marketing strategies that directly drive sales and generate quality leads. You will lead integrated campaigns that enhance brand awareness, engage educators and students, and foster lasting advocacy. Your efforts will grow Pearson's presence in established markets and ensure successful entry into new regions. This is a unique opportunity to lead a high-performing marketing team and shape the trajectory of Pearson's success across EMEA, cementing Pearson's leadership in higher education.
Key Responsibilities- Strategic Marketing Leadership: Own and lead the marketing strategy across the UK, Europe, Middle East, and Africa, positioning Pearson as the leading education company. Tailor strategies to meet the needs of educators and students, while aligning with global objectives.
- Team Leadership & Development: Lead and nurture a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous growth.
- Integrated Campaigns: Plan and execute innovative, multi-channel marketing campaigns that cater to both mature and emerging markets, driving brand recognition, customer engagement, and overall business growth across the region.
- Performance Optimization & ROI: Oversee regional marketing budgets, ensuring efficient use of resources to maximize ROI. Use data-driven insights to refine campaigns, ensuring that performance targets are met.
- Market Penetration: Design and execute strategies that support the successful market entry and expansion across the EMEA region. Establish a strong regional brand presence that ensures Pearson's continued success in both new and established markets.
- Market Insights & Trends: Stay ahead of the curve on regional market dynamics, cultural nuances, and emerging opportunities across EMEA. Leverage this knowledge to tailor strategies that meet the needs of local and regional audiences.
- Cross-Functional Collaboration: Collaborate closely with sales, product, and operations teams to ensure marketing initiatives align with broader business objectives. Foster a collaborative approach to the execution of marketing strategies across the region.
- Stakeholder & Executive Reporting: Provide regular performance updates and strategic recommendations to senior leadership. Present actionable insights and a roadmap for marketing success, contributing to the long-term marketing strategy for the EMEA region.
- Expertise in B2B and D2C Marketing: Demonstrated experience leading successful, data-driven, multi-channel campaigns that drive brand awareness, growth, and customer engagement across diverse markets.
- Leadership & Influence: Strong leadership capabilities with a track record of building and guiding high-performing regional marketing teams. Skilled at influencing business decisions and shaping strategies across different markets.
- Market Dynamics & Cultural Fluency: Deep understanding of regional market dynamics and consumer behaviour in EMEA, with the ability to adapt marketing strategies for both established and emerging markets.
- Creative & Innovative Mindset: A forward-thinking marketer who excels at driving growth by exploring new ideas and embracing innovative marketing strategies.
- Communication & Storytelling: Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly to senior leadership and cross-functional teams.
- Data-Driven & Analytical: Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies that enhance performance.
- Agility in a Fast-Paced Environment: Results-oriented, with the ability to manage multiple priorities and deliver on business objectives in a dynamic, fast-paced environment.
- Educated to degree level or equivalent, with a professional marketing qualification considered a plus.
- Fluency in English; additional languages spoken across EMEA are highly desirable.
Marketing Director - EMEA employer: Pearson Education
Contact Detail:
Pearson Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - EMEA
✨Tip Number 1
Familiarise yourself with Pearson's current marketing strategies and campaigns in the EMEA region. Understanding their approach will help you articulate how your vision aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the higher education marketing sector, especially those with experience in EMEA markets. Building connections can provide insights into industry trends and may lead to valuable referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B and D2C campaigns you've led. Highlight your ability to adapt strategies for different markets, showcasing your understanding of cultural nuances in the EMEA region.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and education technology. Being knowledgeable about emerging tools and platforms will demonstrate your innovative mindset and readiness to drive growth at Pearson.
We think you need these skills to ace Marketing Director - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and D2C marketing, particularly in the EMEA region. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for education and how you can contribute to Pearson's mission. Highlight your leadership skills and provide examples of how you've nurtured high-performing teams in the past.
Showcase Market Knowledge: Demonstrate your understanding of regional market dynamics and cultural nuances in your application. Mention any specific insights or strategies you've developed that could benefit Pearson in both established and emerging markets.
Highlight Data-Driven Achievements: Include metrics and data that showcase your success in previous roles. For instance, mention how your campaigns improved brand awareness or drove customer engagement, and be specific about the results achieved.
How to prepare for a job interview at Pearson Education
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past campaigns you've led, focusing on how they aligned with business objectives and drove growth in both established and emerging markets.
✨Highlight Leadership Experience
This role requires strong leadership skills. Be ready to discuss your experience in building and nurturing high-performing teams. Share specific instances where you fostered collaboration and innovation within your team to achieve marketing goals.
✨Demonstrate Market Knowledge
Familiarise yourself with the EMEA region's market dynamics and cultural nuances. During the interview, reference your understanding of these factors and how they influence marketing strategies. This will show your preparedness and adaptability to local audiences.
✨Prepare Data-Driven Insights
Since the role involves performance optimisation and ROI management, be prepared to discuss how you've used data to refine marketing campaigns. Bring examples of how your analytical skills have led to actionable insights that improved campaign performance.
