At a Glance
- Tasks: Create and execute global B2B marketing campaigns that drive growth and engage customers.
- Company: Join a leading global education business with a focus on innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on creativity and data-driven results.
- Why this job: Make an impact in the evolving world of AI-powered learning and marketing.
- Qualifications: Experience in B2B marketing and strong collaboration skills required.
The predicted salary is between 35000 - 45000 £ per year.
This role aligns to the following industry titles: Marketing Executive (B2B), Campaign Executive, Content Marketing Executive.
Description – Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account-based strategies across a high-performing global education business.
About the role
You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high-performing global team, you will create targeted, insight-led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI-enabled propositions, supporting the business as it evolves from traditional product-based offerings to integrated solutions.
What you’ll do
- Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
- Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
- Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
- Work with cross‑functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
- Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
- Support go‑to‑market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
- Contribute to the organisation’s positioning in AI‑powered learning by supporting relevant messaging and campaign activity.
- Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.
What we’re looking for
- Experience in B2B marketing, ideally within education, technology, or enterprise environments.
- Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
- Understanding of demand generation principles and exposure to account-based marketing approaches.
- Experience creating content that supports customer engagement and sales enablement.
- Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams.
- Ability to use data and insights to measure performance and optimise marketing activity.
- Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
- Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
- A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment.
Location & working pattern
This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.
Specialist, Marketing employer: Pearson Anderson
At Pearson, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London-based team enjoys the flexibility of a hybrid working model, alongside opportunities for professional growth in the rapidly evolving field of global marketing within education technology. With a commitment to diversity and inclusion, we empower our employees to thrive while contributing to meaningful campaigns that drive impactful change in English Language Learning.
StudySmarter Expert Advice🤫
We think this is how you could land Specialist, Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in marketing roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give potential employers a taste of what you can do and how you think creatively.
✨Tip Number 3
Stay updated on trends! Follow industry news and be aware of the latest marketing strategies, especially in B2B and AI. This knowledge can help you stand out during interviews and discussions.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and gives you a better chance to shine in the process.
We think you need these skills to ace Specialist, Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Specialist, Global Marketing role. Highlight your B2B marketing experience and any relevant campaigns you've worked on that align with our goals at StudySmarter.
Showcase Your Creativity:We love innovative ideas! When you describe your past projects, focus on how you developed engaging content and campaigns. This is your chance to show us how you can contribute to our global marketing efforts.
Use Data to Impress Us:Don’t forget to mention how you’ve used data to track campaign performance in your previous roles. We’re looking for someone who can optimise marketing activities based on insights, so share those success stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our global marketing team.
How to prepare for a job interview at Pearson Anderson
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data to drive marketing decisions in the past. Bring examples of how you've tracked campaign effectiveness and optimised activities based on insights. This is crucial for a role focused on pipeline growth.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with sales, product, and marketing teams. Share specific examples of how collaboration led to successful campaigns. This will demonstrate that you can thrive in a high-performing global team.
✨Stay Curious About AI
Since the role involves AI-powered learning, express your interest in AI tools and how they can enhance marketing effectiveness. Share any relevant experiences or ideas you have about integrating AI into marketing strategies.
