Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Craft Wexler's narrative and run innovative marketing campaigns in the legal AI space.
- Company: Join a fast-growing AI startup transforming litigation for top law firms.
- Benefits: Competitive salary, equity, learning budget, and bi-annual team retreats.
- Why this job: Be a founding marketer and shape a brand that impacts the legal industry.
- Qualifications: 3-5+ years in marketing with strong communication and analytical skills.
- Other info: Work in a dynamic environment with significant autonomy and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Wexler
Wexler is building the best AI system for litigation on the planet. We work with some of the world's largest law firms, helping them to solve their most complex cases, find the winning strategy in each matter, and create clarity from the chaos of documents and facts in each case. We are a rapidly growing, legal AI company based in London. Clifford Chance, HSFKramer, Goodwin, Addleshaw Goddard and more rely on us to help find the critical facts that can determine their chances of winning a case. We're backed with a $5.3M Seed by Pear VC, Seedcamp, The LegalTechFund + many leading industry angels. We are building a comprehensive AI platform for managing, resolving and preventing legal disputes across Enterprise law firms and Fortune500 companies. We are growing 10x YoY and signing more eminent firms every month. Our system extracts objective, cross-referenced facts from millions of documents, helping litigators win more cases whilst saving months of working hours. In this way we ensure every client gets the representation they deserve.
AI is transforming the law, but most tools have focused on contract law or are generalist copilots that aggregate the tasks lawyers do across practices. Wexler is the leading gen-AI platform specifically built for the nuances of litigation, and our growth proves the story is resonating.
About the Role
We're now looking for a Founding Marketer. A creative, data-driven all-rounder who can blend strategy and execution to tell Wexler's story to the world. This is a rare opportunity to build a category-defining brand from the ground up, shaping how the legal world understands and adopts AI. You'll be the first full-time marketing hire, working directly with our founders (CEO and CTO) to define, build, and scale our marketing engine. From shaping our narrative and running campaigns to designing decks, managing events, and turning product insights into powerful storytelling. This is a hands-on role for someone who loves to build, experiment, and get things done. You'll move fast, iterate constantly, and see your work make an immediate impact on how top-tier law firms and corporate teams engage with Wexler.
What You'll Do
- Become the voice of Wexler in the legal AI market, working closely with the commercial team and external stakeholders to build brand awareness and drive qualified demand.
- Create campaigns and content that generate pipeline and translate directly to revenue growth.
- Work with a freelance team to execute on different projects.
Brand & Storytelling
- Craft Wexler's narrative and positioning in the legal AI space.
- Create content that resonates with senior legal audiences — case studies, thought leadership, newsletters, video scripts.
- Partner with our founders on PR and media strategy.
Demand Generation
- Design and run multi-channel campaigns (email, LinkedIn, events, partnerships) to drive awareness and qualified leads.
- Manage our HubSpot and track pipeline performance, working closely with our commercial team to optimise conversion.
- Experiment with growth channels to find what works in the market.
Community & Events
- Plan and execute our presence at major legal tech conferences, from booth design to post-event follow-up and ROI.
- Create opportunities for litigators and AI enthusiasts to engage with our brand.
Marketing Operations & Design
- Maintain a consistent brand identity across decks, website, social, and client materials.
- Work with designers, freelancers, and agencies as needed to produce exceptional creative output.
- Analyse campaign results, web traffic, and engagement metrics to inform strategy and demonstrate ROI.
What you bring
- 3–5+ years in marketing, growth, or brand. Ideally at a startup, B2B SaaS company, or professional services firm.
- Full-stack skills: Comfortable with content, campaigns, social media, events, CRM, and analytics.
- Exceptional communication: Ability to translate complex ideas into clear, compelling stories for senior professionals.
- Design sensibility: Knowledge of good design and ability to work with tools like Figma.
- Analytical thinking: Track results and understand how marketing drives business outcomes.
- Curiosity: Fascination with how AI is transforming complex industries.
- Startup mentality: Hands-on, resourceful, and ready to roll up your sleeves.
Location: London-based and ready to work from our WeWork Aldwych office 4 days/week.
What we offer
At Wexler, you'll have the chance to build long-term, strategic relationships with some of the world's leading litigation teams - working on truly impactful problems that can determine case outcomes from day one. You'll be part of a fast-scaling, entrepreneurial environment where your ideas matter and your growth is a priority. As an early member of the Marketing team, your work will be visible, meaningful, and closely connected to both our customer growth and our product evolution. You'll collaborate with our founding team and cross-functional teams, helping articulate how we engage and support legal professionals tackling their most complex disputes. We offer a competitive salary, significant equity in a rapidly growing company, huge autonomy and ownership, budget for learning and professional growth, and bi-annual team retreats.
Founding Marketer in London employer: Pear VC
Contact Detail:
Pear VC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Marketer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal tech space. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing projects, campaigns, and any creative content you've produced. This is your chance to demonstrate how you can tell Wexler's story and make an impact right from the get-go.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wexler, and express your interest. Share your ideas on how you could contribute to their marketing efforts. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in legal tech and AI. Follow industry leaders, read relevant blogs, and maybe even take a course or two. This will not only boost your knowledge but also give you great talking points during interviews.
We think you need these skills to ace Founding Marketer in London
Some tips for your application 🫡
Craft Your Story: When applying, make sure to tell us your unique story. We want to know what drives you and how your experiences align with our mission at Wexler. Be authentic and let your personality shine through!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight the skills and experiences that are most relevant to the Founding Marketer role. Show us how you can blend strategy and execution in your own way.
Showcase Your Creativity: As a creative role, we’re keen to see your innovative side. Include examples of past campaigns or projects you've worked on that demonstrate your ability to think outside the box and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Pear VC
✨Know Wexler Inside Out
Before your interview, dive deep into Wexler's mission and the unique AI solutions it offers. Understand how it stands out in the legal tech space and be ready to discuss how you can contribute to its growth and narrative.
✨Showcase Your Creativity
As a Founding Marketer, creativity is key! Prepare examples of past campaigns or projects where you blended strategy with execution. Be ready to brainstorm ideas on how to craft compelling stories that resonate with senior legal audiences.
✨Demonstrate Analytical Skills
Wexler values data-driven decision-making. Come prepared to discuss how you've used analytics to inform marketing strategies in the past. Highlight specific metrics you've tracked and how they influenced your campaigns.
✨Embrace the Startup Spirit
Wexler is looking for someone who thrives in a fast-paced environment. Share experiences where you've had to adapt quickly, take initiative, and roll up your sleeves to get things done. Show them you're ready to build and experiment!
