Business Development Representative - Wexler
Business Development Representative - Wexler

Business Development Representative - Wexler

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales by reaching out to elite law firms and generating new opportunities.
  • Company: Join Wexler, a fast-growing AI company transforming the legal landscape.
  • Benefits: Competitive salary, generous commissions, equity, and professional growth budget.
  • Why this job: Be at the forefront of AI in law and shape the future of litigation.
  • Qualifications: 1-3 years in sales or business development, strong communication skills, and resilience.
  • Other info: Work closely with the CEO and founding team in a dynamic, collaborative environment.

The predicted salary is between 36000 - 60000 £ per year.

About Wexler

Wexler is building the best AI system for litigation on the planet. We work with some of the world’s largest law firms, helping them to solve their most complex cases, find the winning strategy in each matter, and create clarity from the chaos of documents and facts in each case. We are a rapidly growing, legal AI company based in London. Clifford Chance, HSFKramer, Goodwin, Addleshaw Goddard and more rely on us to help find the critical facts that can determine their chances of winning a case.

We are building a comprehensive AI platform for managing, resolving and preventing legal disputes across Enterprise law firms and Fortune500 companies. We are growing 10x YoY and signing more eminent firms every month. Our system extracts, objective, cross referenced facts from millions of documents, helping litigators win more cases whilst saving months of working hours. In this way we ensure every client gets the representation they deserve.

AI is transforming the law, but most tools have focused on contract law or are generalist copilots that aggregate the tasks lawyers do across practices. Wexler is the leading gen-AI platform specifically built for the nuances of litigation, and our growth proves the story is resonating.

About the Role

The litigation landscape is changing forever thanks to generative AI, and we are building the sales engine to drive that transformation.

We\’re looking for our first Business Development Representative; a resilient, tenacious self-starter who’s excited to roll up their sleeves, pick up the phone, and put in the hard work to open doors at the world\’s most elite law firms.

As Wexler\’s founding BDR, you\’ll own outbound from day one – researching targets, writing personalised outreach, and making the calls that create real conversations. You’ll be relentless in your pursuit of new opportunities, reaching partners at Magic Circle, AmLaw 100, and top-tier litigation practices across the UK and US. This is a hands-on, high-activity role for someone who thrives on results, loves building relationships from a cold start, and wants to shape how the world\’s top litigators discover AI.

You’ll also represent Wexler at leading industry events and conferences, building our presence among influential legal and technology communities. As part of our ambitious growth plans heading into 2026, you’ll help drive brand visibility, generate leads in new markets, and expand our commercial reach across both sides of the Atlantic.

What you\’ll do

You’ll play a critical role in driving Wexler’s go-to-market motion, from first contact to qualified opportunity.

Founder Exposure: You\’ll work directly with our CEO and founding team to establish the processes and playbooks that will scale as we grow, with a clear path to Account Executive for top performers.

Own outbound pipeline generation. Identify and reach out to senior partners, litigation leads, and innovation teams across elite law firms in the UK and US. You’ll make cold calls, send targeted emails, and use LinkedIn strategically to generate pipeline and build awareness for Wexler.

Book high-quality discovery calls. Research each firm and prospect to deliver personalised, relevant outreach that secures meetings with key decision-makers.

Build and maintain CRM excellence. Assist in the management of our CRM (HubSpot), ensuring data quality, accurate pipeline tracking, and consistent activity logging. You’ll also help structure and enrich our data to improve prospecting efficiency.

Test and refine messaging. Collaborate with leadership to test outreach strategies, email cadences, and call scripts, continuously improving based on conversion data.

Develop firm-level intelligence. Build a deep understanding of the litigation ecosystem, tracking emerging trends, firm structures, and key practice areas to identify where Wexler can add the most value.

Lay the foundations for scale. As our first BDR, you’ll help define our outbound strategy, tech stack, and metrics, creating the playbooks that future team members will follow.

What you bring

You’re ambitious, commercially driven, and passionate about helping the world’s best litigators embrace the future of AI. You’re energised by the idea of turning curiosity and persistence into qualified opportunities, and you thrive in a fast-paced, high-performance environment.

We’re looking for:

1–3 years of experience in sales, business development, or a similar commercial role – ideally within SaaS, professional services, or legal tech.

Exceptional communication skills. You can write concise, tailored outreach messages and hold confident, consultative conversations with senior professionals.

Strong organisational habits. You take pride in a clean, structured CRM and understand that great data drives great sales performance.

Curiosity and learning agility. You’re eager to understand complex legal workflows and how AI transforms them, and you can translate that insight into compelling value propositions.

Resilience and grit. You’re comfortable handling rejection, iterating quickly, and improving through feedback.

Startup mentality – you\’re excited by ambiguity, rapid iteration, and the opportunity to build something from the ground up in a category-defining market.

AI enthusiasm – you\’re genuinely excited about the potential of AI to transform professional services.

London-based and office-focused. We work from WeWork Aldwych 4 days per week, and face-to-face collaboration is core to our culture and success.

What we offer

At Wexler, you\’ll have the chance to build long-term, strategic relationships with some of the world\’s leading litigation teams – and play a direct role in shaping how AI transforms the legal industry. You\’ll be part of a fast-scaling, entrepreneurial environment where your ideas matter and your growth is a priority. As an early member of the Commercial team, your work will be visible, meaningful, and closely connected to both our clients and our product evolution.

You\’ll collaborate with our founding team and cross-functional teams, helping shape how we engage and support legal professionals tackling their most complex disputes. We offer a competitive salary, generous commission plan and significant equity in a rapidly growing company, huge autonomy and ownership, budget for learning and professional growth, and bi-annual team retreats.

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Business Development Representative - Wexler employer: Pear VC

Wexler is an exceptional employer, offering a dynamic and entrepreneurial work environment in the heart of London. As a rapidly growing legal AI company, we prioritise employee growth with clear pathways to advancement, including direct exposure to our founding team and opportunities to shape our outbound strategy. Our collaborative culture, competitive salary, generous commission plan, and commitment to professional development make Wexler an attractive place for ambitious individuals eager to make a meaningful impact in the legal industry.
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Contact Detail:

Pear VC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Representative - Wexler

✨Tip Number 1

Get to know Wexler inside out! Research our AI platform and the legal landscape. The more you understand what we do, the better you can connect with potential clients and show them how we can help them win cases.

✨Tip Number 2

Don’t be shy about reaching out! Use LinkedIn to connect with key decision-makers at top law firms. A personalised message can go a long way in opening doors and starting conversations that matter.

✨Tip Number 3

Practice your pitch! Whether it’s a cold call or an email, make sure you can clearly articulate how Wexler’s AI can transform their litigation processes. Confidence is key, so rehearse until it feels natural.

✨Tip Number 4

Stay organised! Keep your CRM up to date and track your outreach efforts. This will not only help you stay on top of your leads but also show us at Wexler that you’re serious about building relationships and driving results.

We think you need these skills to ace Business Development Representative - Wexler

Sales Experience
Business Development
Communication Skills
CRM Management (HubSpot)
Research Skills
Outbound Pipeline Generation
Personalised Outreach
Lead Generation
Organisational Skills
Curiosity and Learning Agility
Resilience
Startup Mentality
AI Enthusiasm

Some tips for your application 🫡

Be Personal: When you're writing your application, make sure to personalise it. We want to see that you've done your homework on Wexler and understand what we do. Mention specific aspects of our AI system or the legal industry that excite you!

Show Your Passion: Let your enthusiasm for AI and the legal field shine through in your writing. We’re looking for someone who’s genuinely excited about transforming litigation with technology, so don’t hold back on sharing why this role speaks to you.

Keep It Clear and Concise: We appreciate clarity! Make sure your application is well-structured and easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant. We want to see your communication skills right from the start.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Wexler team!

How to prepare for a job interview at Pear VC

✨Know Your AI and Legal Tech

Familiarise yourself with the latest trends in AI and how they apply to the legal sector. Wexler is all about transforming litigation through AI, so being able to discuss specific examples of how AI can streamline legal processes will show your genuine interest and understanding of the role.

✨Personalise Your Outreach

Since the role involves a lot of outreach, practice crafting tailored messages for different law firms. Research their recent cases or news, and think about how Wexler's solutions could specifically benefit them. This will demonstrate your proactive approach and ability to connect with potential clients.

✨Showcase Your Resilience

Be prepared to discuss times when you've faced rejection or challenges in sales. Highlight how you bounced back and what you learned from those experiences. Wexler values resilience, so showing that you can handle setbacks with a positive attitude will set you apart.

✨Engage with the Founding Team's Vision

Understand Wexler's mission and growth trajectory. Be ready to discuss how you can contribute to their ambitious plans and what excites you about being part of a startup environment. Showing alignment with their vision will make you a more compelling candidate.

Business Development Representative - Wexler
Pear VC
Location: City of London
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  • Business Development Representative - Wexler

    City of London
    Full-Time
    36000 - 60000 £ / year (est.)
  • P

    Pear VC

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