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- Tasks: Lead Peanut's paid acquisition strategy and drive user growth through innovative marketing.
- Company: Join Peanut, the largest social network for women navigating life's transitions.
- Benefits: Competitive salary, flexible working hours, and a supportive team culture.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Make a real impact on women's lives while scaling a meaningful platform.
- Qualifications: 7+ years in digital marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Peanut is the world’s largest social network for women navigating life’s biggest transitions. Millions of women turn to Peanut during pivotal life stages including fertility, pregnancy, early motherhood, postpartum and menopause — to find friendship, ask honest questions and share experiences often ignored elsewhere online. Through local connections, thousands of community groups and tools that support motherhood including pregnancy and toddler milestone tracking — Peanut has become more than a platform. We’re a cultural barometer for what women care about.
We’re looking for a Performance Marketing Lead to own Peanut’s paid acquisition engine. This role is responsible for driving user growth through world-class performance marketing strategy, experimentation and execution across channels including Meta, Snapchat, Google Search and Pinterest. You will own the full paid acquisition funnel — from channel strategy and testing frameworks to creative performance insights and budget allocation — with a relentless focus on scaling high-quality user growth efficiently. This role reports to the VP of Product and works closely with the Brand team to ensure our performance strategy and creative engine are deeply aligned with the women we serve.
Responsibilities and Duties:
- Own Acquisition Strategy: Own the full user acquisition strategy across all paid channels, with a primary focus on Meta. Manage campaign performance, budgets and optimization across channels to achieve CPI, ROAS, retention and LTV targets. Identify new growth opportunities across emerging platforms and channels.
- Drive Performance through Testing: Build and run structured experimentation frameworks across targeting, creative, messaging and bidding strategies. Translate performance insights into clear creative direction to guide the brand and creative teams. Rapidly test, scale and iterate on what works.
- Lead and Measure Analytics: Design processes and dashboards to understand performance across a diverse set of channels. Evolve the organization’s knowledge of performance and how to predict success. Know when to test, scale and stop based on data, judgment or consensus as appropriate. Iterate and test messaging and tactics to better optimize costs to acquire customers.
Qualifications and Skills:
- 7+ years of experience in digital marketing
- Experience with data analysis (e.g. Excel)
- Proven experience owning multi-channel growth at scale beyond product-market fit.
- Strong leadership skills.
Performance Marketing Lead employer: Peanut App
Contact Detail:
Peanut App Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission, especially in supporting women through transitions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Lead role. Highlight your experience with paid acquisition strategies and any relevant successes you've had in scaling consumer apps. We want to see how you can bring your unique skills to Peanut!
Showcase Your Analytical Skills: Since this role requires a strong focus on data analysis, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used data to drive marketing decisions and improve campaign performance. We love numbers that tell a story!
Be Creative and Insightful: This position is all about creativity in performance marketing. Share your innovative ideas or past experiences where you’ve successfully tested and iterated on campaigns. We’re looking for someone who can think outside the box and bring fresh insights to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining the Peanut community!
How to prepare for a job interview at Peanut App
✨Know Peanut Inside Out
Before your interview, dive deep into Peanut's mission and values. Understand the unique challenges women face during pivotal life stages and how Peanut addresses these. This knowledge will help you connect your experience in performance marketing to their specific needs.
✨Showcase Your Analytical Skills
Be ready to discuss your experience with data analysis and how you've used it to drive user growth. Prepare examples of how you've optimised campaigns based on performance insights, especially across channels like Meta and Google Search. Numbers speak volumes!
✨Demonstrate Your Creative Side
Performance marketing isn't just about numbers; it's also about creativity. Bring examples of successful campaigns you've led that combined strong creative direction with data-driven strategies. Highlight how you translated insights into compelling messaging.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in ambiguous situations. Think of scenarios where you had to pivot your strategy based on unexpected results. Be ready to explain your thought process and how you arrived at your decisions.