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For Companies At a Glance
- Tasks: Lead sales and strategy for a high-end beverage brand in the UK.
- Company: Join a pioneering luxury beverage brand making waves in the market.
- Benefits: Competitive salary with performance bonuses and growth opportunities.
- Why this job: Be the face of a premium brand and shape its future in gastronomy.
- Qualifications: Advanced degree and experience in On Trade or HORECA sectors required.
- Other info: Based in London with travel opportunities; report directly to European GM.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We are working with a new high-end beverage brand who are looking to hire a new Sales Director in the UK. As the pioneer employee in the UK, you'll be the face of the brand, driving sales, and shaping the business strategy elevating this high-end brand presence.
The role will be a hands-on role blending brand advocacy, sales expertise, and strategic leadership and requires a seasoned commercial leader with extensive On Trade industry network with connections to Hotel Managers, F&B Directors, and Purchasing Managers in the 5-star hotel and Michelin-starred restaurant sectors. The role requires somebody with industry experience to accelerate growth, and who understands how to sell a high end brand.
Key Responsibilities:
– Spearhead commercial strategy for revenue and profitability goals
– Collaborate closely with marketing, product, and customer service teams
– Engage audiences effectively with PR and press coverage
– Future growth potential to lead UK operations
Based in London, this role reports directly to the European General Manager.
Qualifications:
- Advanced degree in Business, Marketing, or Management.
- Experience in a commercial leadership role, ideally with team management experience, from within the On Trade, HORECA, Michelin* Restaurant and gastronomy sectors.
- Able to promote and sell a high-end brand, ideally beverage to the gastronomy sector.
- Lives in London, and able to travel.
What Our Client Offers:
Salary: To be defined based on experience + attractive performance-related bonus.
Sales Director - Premium On Trade Drinks / Gastronomy employer: Peak Recruitment | Food & Agriculture
Contact Detail:
Peak Recruitment | Food & Agriculture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Premium On Trade Drinks / Gastronomy
✨Tip Number 1
Leverage your existing network in the On Trade industry. Reach out to Hotel Managers, F&B Directors, and Purchasing Managers to discuss your interest in the Sales Director position and gather insights about the high-end beverage market.
✨Tip Number 2
Stay updated on trends in the gastronomy sector, especially regarding premium beverages. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the brand's success.
✨Tip Number 3
Prepare to showcase your strategic leadership skills by thinking of specific examples where you've successfully driven sales or shaped business strategies in previous roles. Be ready to discuss how these experiences can translate to the new position.
✨Tip Number 4
Engage with the brand on social media and other platforms. Show your enthusiasm for their products and values, as this can help you stand out as a candidate who is genuinely invested in the brand's mission.
We think you need these skills to ace Sales Director - Premium On Trade Drinks / Gastronomy
Some tips for your application 🫡
Understand the Brand: Research the high-end beverage brand thoroughly. Understand their values, product offerings, and market positioning to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in the On Trade and gastronomy sectors. Showcase specific achievements that demonstrate your ability to drive sales and lead teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the brand and outlines how your skills align with the role's responsibilities. Mention your connections within the industry and how they can benefit the company.
Tailor Your CV: Ensure your CV is tailored to highlight your commercial leadership experience and any relevant qualifications. Include metrics and examples that showcase your success in previous roles.
How to prepare for a job interview at Peak Recruitment | Food & Agriculture
✨Showcase Your Industry Connections
As a Sales Director, your network is crucial. Be prepared to discuss your connections with Hotel Managers, F&B Directors, and Purchasing Managers in the 5-star hotel and Michelin-starred restaurant sectors. Highlight specific examples of how these relationships have led to successful sales or partnerships.
✨Demonstrate Strategic Thinking
This role requires a hands-on approach to commercial strategy. Prepare to share your thoughts on how you would drive revenue and profitability goals for a high-end beverage brand. Discuss any previous experiences where you successfully shaped business strategies.
✨Emphasize Brand Advocacy Skills
You’ll be the face of the brand, so it’s essential to convey your passion for high-end products. Share examples of how you've effectively advocated for brands in the past, particularly in the gastronomy sector, and how you can elevate this new brand's presence.
✨Prepare for Collaboration Questions
Collaboration with marketing, product, and customer service teams is key. Think of instances where you worked cross-functionally to achieve a common goal. Be ready to discuss how you would foster collaboration in this new role to enhance brand visibility and sales.
