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- Tasks: Lead sales and strategy for a high-end beverage brand in the UK.
- Company: Join a pioneering luxury beverage brand making waves in the gastronomy scene.
- Benefits: Competitive salary with performance bonuses and growth potential.
- Why this job: Be the face of a premium brand and shape its future in the UK market.
- Qualifications: Advanced degree and experience in commercial leadership within the On Trade sector required.
- Other info: Based in London, with opportunities to lead UK operations.
The predicted salary is between 72000 - 108000 £ per year.
We are working with a new high-end beverage brand who are looking to hire a new Sales Director in the UK. As the pioneer employee in the UK, you\’ll be the face of the brand, driving sales, and shaping the business strategy elevating this high-end brand presence.
The role will be a hands-on role blending brand advocacy, sales expertise, and strategic leadership and requires a seasoned commercial leader with extensive On Trade industry network with connections to Hotel Managers, F&B Directors, and Purchasing Managers in the 5-star hotel and Michelin-starred restaurant sectors. The role requires somebody with industry experience to accelerate growth, and who understands how to sell a high end brand.
Key Responsibilities:
– Spearhead commercial strategy for revenue and profitability goals
– Collaborate closely with marketing, product, and customer service teams
– Engage audiences effectively with PR and press coverage
– Future growth potential to lead UK operations
Based in London, this role reports directly to the European General Manager.
Qualifications:
- Advanced degree in Business, Marketing, or Management.
- Experience in a commercial leadership role, ideally with team management experience, from within the On Trade, HORECA, Michelin* Restaurant and gastronomy sectors.
- Able to promote and sell a high-end brand, ideally beverage to the gastronomy sector.
- Lives in London, and able to travel.
What Our Client Offers:
Salary: To be defined based on experience + attractive performance-related bonus.
Sales Director - Premium On Trade Drinks / Gastronomy employer: Peak Recruitment | Food & Agriculture
Contact Detail:
Peak Recruitment | Food & Agriculture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Premium On Trade Drinks / Gastronomy
✨Tip Number 1
Leverage your existing network in the On Trade industry. Reach out to Hotel Managers, F&B Directors, and Purchasing Managers you know to discuss the new high-end beverage brand and its potential. Building these relationships can give you a significant edge in understanding market needs and preferences.
✨Tip Number 2
Stay updated on trends within the gastronomy sector, especially regarding premium beverages. This knowledge will not only help you in discussions but also demonstrate your commitment to the industry and your ability to drive sales effectively.
✨Tip Number 3
Prepare to showcase your strategic leadership skills by thinking about how you would approach the commercial strategy for this brand. Consider specific examples from your past experiences where you successfully drove revenue and profitability goals.
✨Tip Number 4
Familiarize yourself with the brand's values and unique selling propositions. Being able to articulate how you can advocate for the brand and engage audiences through PR and press coverage will set you apart as a candidate who truly understands the role.
We think you need these skills to ace Sales Director - Premium On Trade Drinks / Gastronomy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the On Trade and gastronomy sectors. Emphasize any previous roles where you drove sales or developed commercial strategies, particularly in high-end environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for premium brands and your understanding of the luxury beverage market. Mention specific connections you have within the industry, such as relationships with hotel managers or F&B directors.
Showcase Your Leadership Skills: Demonstrate your leadership experience by providing examples of how you've successfully managed teams or projects in the past. Highlight your ability to collaborate with marketing and customer service teams to achieve business goals.
Highlight Relevant Achievements: Include quantifiable achievements in your application that showcase your ability to drive revenue and profitability. This could be through successful campaigns, partnerships, or sales growth in previous roles.
How to prepare for a job interview at Peak Recruitment | Food & Agriculture
✨Showcase Your Industry Connections
As a Sales Director, your network is crucial. Be prepared to discuss your connections with Hotel Managers, F&B Directors, and Purchasing Managers in the 5-star hotel and Michelin-starred restaurant sectors. Highlight specific examples of how these relationships have led to successful sales or partnerships.
✨Demonstrate Strategic Thinking
This role requires a hands-on approach to commercial strategy. Prepare to share your thoughts on how you would drive revenue and profitability goals for this high-end beverage brand. Discuss any previous experiences where you successfully shaped business strategies.
✨Emphasize Brand Advocacy Skills
You will be the face of the brand, so it's essential to convey your passion for high-end products. Share examples of how you've effectively promoted and sold premium brands in the past, particularly in the gastronomy sector.
✨Prepare for Collaboration Questions
Collaboration with marketing, product, and customer service teams is key. Think of instances where you worked cross-functionally to achieve a common goal. Be ready to discuss how you can foster teamwork and communication in this new role.
