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For Companies At a Glance
- Tasks: Create engaging ad concepts and manage influencer marketing strategies.
- Company: Peak21 is a dynamic startup focused on innovative D2C brands across the globe.
- Benefits: Enjoy competitive pay, a creative work environment, and the chance to make a real impact.
- Why this job: Join a passionate team and help shape a beloved baby goods brand with millions of followers.
- Qualifications: Recent graduates with a flair for social media and digital marketing are encouraged to apply.
- Other info: Ideal candidates are tech-savvy, creative, and thrive in a fast-paced startup culture.
The predicted salary is between 28800 - 43200 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector. We are seeking a Marketing Associate to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with more than 1.5 million Instagram followers. The position is full-time in London.
What makes this an exciting opportunity?
- Opportunity to join a well-funded startup with top-tier investors
- Work with a highly experienced and entrepreneurial team
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package
What You'll Do:
- Create variations of ad concepts when we find a winning ad concept
- Help manage customer community groups
- Assist in developing and executing influencer marketing strategies and creative campaigns
- Identify and reach out to influencers that fit our brand
- Establish and develop relationships with influencers
- Help manage affiliate program, discount codes and ambassador webpages
Who You Are:
- A recent university graduate
- Fluent English speaker
- You’re an avid social media user and are interested in digital marketing
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
- You have an eye for aesthetics and can create engaging content
- You take initiative and are driven by passion
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement
- You’re tech literate and can learn new software with ease
- You thrive in a high growth environment and enjoy a startup team culture
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
Marketing Associate - Baby products brand employer: Peak 21
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Associate - Baby products brand
✨Tip Number 1
Familiarise yourself with the baby products market and current trends. Understanding what resonates with millennial and Gen Z mothers will help you demonstrate your customer-centric mindset during interviews.
✨Tip Number 2
Engage with the brand's social media channels. Comment on posts, share content, and even create your own related posts to show your enthusiasm and understanding of their audience.
✨Tip Number 3
Network with professionals in the digital marketing and influencer space. Attend relevant events or join online communities to connect with potential influencers and learn more about effective strategies.
✨Tip Number 4
Prepare to discuss your creative ideas for campaigns during the interview. Think about how you would approach influencer marketing and community engagement specifically for a baby products brand.
We think you need these skills to ace Marketing Associate - Baby products brand
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Peak21 and the specific baby products brand they are hiring for. Explore their social media presence, especially Instagram, to understand their marketing style and target audience.
Tailor Your CV: Highlight relevant experiences that showcase your skills in digital marketing, social media management, and customer engagement. Make sure to emphasise any projects or roles where you demonstrated creativity and initiative.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for marketing and your understanding of the millennial/Gen Z mother demographic. Share specific examples of how your background aligns with the responsibilities of the Marketing Associate role.
Showcase Your Creativity: If possible, include a portfolio or examples of your previous work related to content creation or marketing campaigns. This could be anything from social media posts to ad concepts that demonstrate your aesthetic sense and creativity.
How to prepare for a job interview at Peak 21
✨Show Your Passion for Baby Products
Make sure to express your enthusiasm for the baby products industry. Share any personal experiences or insights you have about parenting or baby goods, as this will resonate with the interviewers and demonstrate your genuine interest in the brand.
✨Highlight Your Social Media Savvy
Since the brand has a strong social media presence, be prepared to discuss your own social media habits. Talk about how you engage with brands online, what types of content you find appealing, and how you would leverage social media for marketing purposes.
✨Demonstrate Your Creativity
Prepare to showcase your creative side during the interview. Bring examples of past projects or campaigns you've worked on, especially those that involved creating engaging content or influencer collaborations. This will help illustrate your ability to think outside the box.
✨Emphasise Your Customer-Centric Mindset
Discuss how you understand the needs and preferences of millennial and Gen Z mothers. Share any research or insights you've gathered about this demographic, and explain how you would tailor marketing strategies to effectively reach and engage them.
