At a Glance
- Tasks: Drive DTC growth and scale a beloved baby essentials brand to $75M in four years.
- Company: Peak 21, a dynamic company acquiring and scaling high-performing D2C brands.
- Benefits: Direct mentorship from founders, high financial upside, and real impact on brand growth.
- Other info: Opportunity to build a high-output team and collaborate across functions.
- Why this job: Join a fast-paced environment where your creativity and strategy can lead to significant results.
- Qualifications: 3+ years in growth marketing, AI savvy, and a passion for profitable growth.
The predicted salary is between 80000 - 100000 £ per year.
At Peak 21, we acquire and operate high-performing direct-to-consumer (D2C) brands across the US, Europe, and beyond. Our portfolio generates over $200M in sales — all bootstrapped, profitable, and built for the long term. We don’t just buy brands; we scale them with a proven operator playbook.
We’re looking for a Head of Growth to join one of our portfolio brands: a beloved, well-established D2C baby essentials brand with strong recognition across the US & Europe. The brand did $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and is profitable.
The Opportunity: $24M → $75M in 4 Years
This is not a maintenance role. We want to double the Shopify channel year-over-year while driving the overall business to $75M revenue by Year 4. That’s a ~33% CAGR — more than tripling revenue in four years. It means scaling owned channels aggressively, obsessively optimizing every part of the funnel (creative → offer → landing page → post-purchase), and building a durable growth engine that compounds. This role sits at the center of that mission. You will own DTC growth end-to-end and have massive scope to experiment, build, and win.
Why This Role Stands Out
- Direct mentorship from the founders of Peak 21 — You’ll work closely with the founders, real, hands-on operator mentorship, not theory.
- Front-row seat to the full scaling playbook — You will drive the experiments, capital allocation decisions, creative systems, and operational leverage in real time.
- 7-figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes. Peak 21 alumni have already gone on to build incredible companies — this is your on-ramp.
- You get to love the game at the highest level — Strategy, creative, PPC, offers, LPs, data, iteration, psychology of the customer — all of it. No corporate layers. Just results and learning.
If you’re an aspiring CMO, CEO, or founder who wants to see (and help create) how category-defining D2C brands are actually built profitably, this is the role.
What You’ll Do
- Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
- Be the PPC master — scale Meta, Google, TikTok, and emerging channels profitably while constantly finding new angles and audiences.
- Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts.
- Build and relentlessly optimize high-converting landing pages, funnels, and offers. (Running ads + LPs + offers is non-negotiable.)
- Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
- Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
- Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of the DTC growth P&L.
- As we scale, help build and lead a small high-output growth team or network of specialists.
Who You Are
- 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
- AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows.
- You are a doer not a delegator.
- A creative strategist + PPC master. You don’t just “manage ads” — you craft strategy and creative that moves the needle dramatically.
- You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
- Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
- Low ego, high output, proactive, and comfortable with ambiguity and ownership.
- Excellent at articulating ideas, learnings, and results — both in writing and verbally.
- London-based preferred (or strong timezone overlap); fully remote is open for the right person.
Bonus points (not required):
- Shopify + Klaviyo or similar advanced ecom stack experience.
- Experience scaling a brand through the $10M–$50M+ range.
- You’ve run or tested your own D2C offers/side projects.
- Deep understanding of the parent/baby customer (you don’t have to be a parent).
We take applications seriously and read everything. Generic applications get ignored. If you have a portfolio, ad examples, landing pages you’ve built, or case studies — please share links or attachments. We want to see your work. We’re looking for people who love the game and can think and communicate at a high level. Show us how you think. This is a rare seat at the table. If you’re the operator who wants to help build something meaningful, get world-class mentorship, make real money, and set yourself up for your own future success — we want to hear from you.
Head of Growth in London employer: Peak 21
At Peak 21, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of Growth for a beloved D2C baby essentials brand, you will benefit from direct mentorship from our founders, unparalleled opportunities for personal and professional growth, and the chance to make a significant impact in scaling a profitable business. With a focus on results and learning, we offer a collaborative environment where your creativity and strategic thinking can thrive, all while enjoying the flexibility of remote work options.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you've got experience in D2C growth. Share it during interviews or even on social media to catch the eye of recruiters.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand and its growth strategies. Be ready to discuss how you can help scale their DTC channels and bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for growth and creativity. Show us why you love the game and how you can contribute to our mission.
Tailor Your Application:Make sure to customise your application for this specific role. Highlight your relevant experience in D2C growth and performance marketing, and connect your past successes to what we’re looking for. Generic applications? Not our style!
Show Your Work:If you've got a portfolio, ad examples, or landing pages that showcase your skills, share them with us! We want to see your creative strategies in action and how you've driven results in the past. It’s all about demonstrating your expertise.
Keep It Clear and Concise:While we love a good story, make sure your application is easy to read and straight to the point. Use clear language to articulate your ideas and results. Remember, we take applications seriously and read everything, so make it count!
How to prepare for a job interview at Peak 21
✨Know Your Numbers
Before the interview, brush up on key metrics like ROAS, CAC, and LTV. Be ready to discuss how you've used these numbers to drive growth in previous roles. This shows you understand the financial side of D2C brands and can make data-driven decisions.
✨Showcase Your Creative Strategy
Prepare examples of successful campaigns you've led, focusing on your creative process. Highlight how you crafted strategies that stopped the scroll and converted customers. This role is all about creativity, so let your innovative ideas shine!
✨Demonstrate Your Experimentation Mindset
Be ready to talk about structured experiments you've run in the past. Discuss what worked, what didn’t, and how you iterated based on results. This will show your potential employer that you're not afraid to test and learn, which is crucial for scaling a brand.
✨Communicate Clearly and Confidently
Practice articulating your ideas and results both verbally and in writing. The ability to communicate effectively is key in this role, especially when collaborating with cross-functional teams. Make sure you can tell your story in a compelling way!
