Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative social media campaigns and optimize marketing content for Copper Pearl.
- Company: Join Peak21, a dynamic company acquiring and growing successful D2C brands globally.
- Benefits: Enjoy competitive pay and the chance to make a real impact in a growing brand.
- Why this job: Be part of a passionate team and shape the future of a beloved baby brand.
- Qualifications: Recent grads with a flair for social media and digital marketing are encouraged to apply.
- Other info: This role is perfect for those who thrive in a startup culture and love creativity.
The predicted salary is between 36000 - 60000 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe.
- Work with a highly experienced and entrepreneurial team.
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package.
What You’ll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them.
- Coordinate with other team members to ensure a steady stream of new social media ad content.
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations.
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media.
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails.
- Monitor website performance and propose improvements in design, content and experience.
- Assist in company-wide strategy setting.
- Regularly report marketing performance.
Who You Are
- A recent university graduate.
- Fluent English speaker.
- You’re an avid social media user and are interested in digital marketing.
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother).
- You have an eye for aesthetics and can create engaging content.
- You take initiative and are driven by passion.
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement.
- You’re tech literate and can learn new software with ease.
- You thrive in a high growth environment and enjoy a startup team culture.
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though 🙂
Head of Community - Copper Pearl employer: Peak 21
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Community - Copper Pearl
✨Tip Number 1
Engage with Copper Pearl's social media channels before applying. Show your enthusiasm by commenting on posts and sharing your thoughts about their products. This will help you get noticed and demonstrate your genuine interest in the brand.
✨Tip Number 2
Familiarize yourself with current trends in digital marketing, especially those that resonate with millennial and Gen Z parents. Being able to discuss these trends during your interview will showcase your knowledge and passion for the target audience.
✨Tip Number 3
Prepare a portfolio of your creative work, even if it's just personal projects or mock campaigns. Highlight your ability to create engaging content that aligns with Copper Pearl's brand identity, as this will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the D2C space, particularly those who have experience in community management or digital marketing. Attend relevant events or webinars to make connections that could provide insights or referrals for your application.
We think you need these skills to ace Head of Community - Copper Pearl
Some tips for your application 🫡
Understand the Brand: Take some time to familiarize yourself with Copper Pearl and its products. Understand their target audience, values, and what makes them unique in the baby space. This knowledge will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize any experience you have with social media, digital marketing, or content creation. Be specific about campaigns you've worked on and the results achieved, especially if they relate to D2C brands.
Showcase Your Creativity: Since the role requires creativity, include examples of your work that demonstrate your ability to create engaging content. This could be links to social media profiles you've managed, campaigns you've developed, or even personal projects that showcase your skills.
Tailor Your Application: Make sure your application is tailored specifically for this role. Use keywords from the job description and express your enthusiasm for working in a startup environment. Show how your passion aligns with the company's mission and goals.
How to prepare for a job interview at Peak 21
✨Show Your Passion for Community Building
Make sure to express your enthusiasm for building and engaging with communities, especially in the baby space. Share any relevant experiences you have in creating or managing online communities, as this will resonate well with the company's focus on customer-centric marketing.
✨Demonstrate Your Creativity
Prepare examples of creative social media campaigns or content you've developed in the past. Highlight your ability to think outside the box and how you can bring fresh ideas to Copper Pearl's marketing strategy.
✨Understand the Target Audience
Familiarize yourself with the millennial and Gen Z mother demographic. Be ready to discuss what types of marketing strategies would appeal to them and how you can leverage your own experiences as a potential target customer.
✨Be Data-Driven
Since the role involves analyzing ad performance data, be prepared to discuss how you would use data to inform your marketing decisions. Bring examples of how you've used metrics to improve campaign performance in previous roles or projects.
