Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative social media campaigns and collaborate with the team to boost brand engagement.
- Company: Join Peak21, a thriving D2C brand incubator with a portfolio generating $200 million in sales.
- Benefits: Enjoy competitive pay, a dynamic work environment, and the chance to make a real impact.
- Why this job: Be part of a beloved baby brand and unleash your creativity in a supportive startup culture.
- Qualifications: Recent grads fluent in English, passionate about digital marketing, and savvy with social media.
- Other info: Ideal for those who resonate with our target audience – millennial/Gen Z mothers!
The predicted salary is between 36000 - 60000 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector. We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe.
- Work with a highly experienced and entrepreneurial team.
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package.
What You'll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them.
- Coordinate with other team members to ensure a steady stream of new social media ad content.
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations.
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media.
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails.
- Monitor website performance and propose improvements in design, content and experience.
- Assist in company-wide strategy setting.
- Regularly report marketing performance.
Who You Are
- A recent university graduate.
- Fluent English speaker.
- You’re an avid social media user and are interested in digital marketing.
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother).
- You have an eye for aesthetics and can create engaging content.
- You take initiative and are driven by passion.
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement.
- You’re tech literate and can learn new software with ease.
- You thrive in a high growth environment and enjoy a startup team culture.
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
Head of Community - Baby products brand employer: Peak 21
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Community - Baby products brand
✨Tip Number 1
Familiarise yourself with Copper Pearl's brand identity and values. Understanding their mission and the products they offer will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Engage with Copper Pearl on social media. Comment on their posts, share your thoughts, and showcase your understanding of their audience. This not only demonstrates your enthusiasm but also gives you insights into their community.
✨Tip Number 3
Prepare to discuss innovative social media strategies during your interview. Think about campaigns that resonate with millennial and Gen Z mothers, as this will show your understanding of the target demographic and your creative thinking.
✨Tip Number 4
Network with professionals in the D2C space, especially those focused on baby products. Attend relevant events or join online communities to gain insights and potentially make connections that could support your application.
We think you need these skills to ace Head of Community - Baby products brand
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Copper Pearl and its target audience. Familiarise yourself with their products, values, and social media presence to tailor your application accordingly.
Craft a Tailored CV: Highlight relevant experience in digital marketing, social media management, and content creation. Make sure to showcase any previous work that aligns with the responsibilities of the Head of Community role.
Write a Compelling Cover Letter: In your cover letter, express your passion for the baby products industry and your understanding of the millennial/Gen Z mother demographic. Share specific examples of how your skills can contribute to the brand's growth and community engagement.
Showcase Your Creativity: Include samples of your previous work, such as social media posts, email campaigns, or any creative projects. This will demonstrate your ability to create engaging content and your understanding of effective marketing strategies.
How to prepare for a job interview at Peak 21
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Copper Pearl and its mission. Share why you love their products and how you relate to their target audience, especially as a millennial or Gen Z mother.
✨Demonstrate Your Creativity
Prepare examples of past social media or influencer campaigns you've worked on. Highlight your ability to think outside the box and how you can bring fresh ideas to the team.
✨Understand the Customer
Research the brand's target demographic thoroughly. Be ready to discuss what marketing strategies would resonate with millennial and Gen Z mothers, showcasing your customer-centric mindset.
✨Be Ready to Discuss Data
Familiarise yourself with key performance indicators in digital marketing. Be prepared to talk about how you would use ad performance data to inform your strategies and improve campaign effectiveness.
