Head of Community - Baby products brand

London Full-Time 36000 - 60000 £ / year (est.) No home office possible

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.
The position is full-time in London.
What makes this an exciting opportunity?
Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
Work with a highly experienced and entrepreneurial team
The brand is a new addition to our portfolio and we\’re bringing big changes to it – you\’ll have a lot of room to make an impact!
Competitive compensation package
What You\’ll Do
Formulate creative social media and influencer campaigns, and mobilize the team to implement them
Coordinate with other team members to ensure a steady stream of new social media ad content
Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
Create content (both visual + copy) for various marketing channels: email, SMS, and social media
Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
Monitor website performance and propose improvements in design, content and experience
Assist in company-wide strategy setting
Regularly report marketing performance
Who You Are
A recent university graduate
You\’re an avid social media user and are interested in digital marketing
You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
You have an eye for aesthetics and can create engaging content
You take initiative and are driven by passion
You\’re coachable and dedicated to continuous personal improvement
You\’re tech literate and can learn new software with ease
You thrive in a high growth environment and enjoy a startup team culture
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though 🙂
We are an equal opportunities employer and welcome applications from all qualified candidates.

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Head of Community - Baby products brand employer: Peak 21

At Peak21, we pride ourselves on being an innovative employer that champions creativity and growth within the dynamic D2C sector. As the Head of Community for Copper Pearl, you'll join a passionate team in London, where your contributions will directly shape a beloved brand for parents across North America and Europe. With a competitive compensation package and a vibrant startup culture, we offer ample opportunities for personal and professional development in a supportive environment that values your unique insights and ideas.