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For Companies At a Glance
- Tasks: Create engaging social media campaigns and content for a beloved baby products brand.
- Company: Join Peak21, a dynamic company acquiring and growing D2C brands globally.
- Benefits: Competitive salary, creative freedom, and the chance to make a real impact.
- Why this job: Be part of a passionate team and shape the future of a beloved brand.
- Qualifications: Recent graduate with a love for social media and digital marketing.
- Other info: Thriving startup culture with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
- Work with a highly experienced and entrepreneurial team
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package
What You'll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them
- Coordinate with other team members to ensure a steady stream of new social media ad content
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
- Monitor website performance and propose improvements in design, content and experience
- Assist in company-wide strategy setting
- Regularly report marketing performance
Who You Are
- A recent university graduate
- You’re an avid social media user and are interested in digital marketing
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
- You have an eye for aesthetics and can create engaging content
- You take initiative and are driven by passion
- You’re coachable and dedicated to continuous personal improvement
- You’re tech literate and can learn new software with ease
- You thrive in a high growth environment and enjoy a startup team culture
- Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
We are an equal opportunities employer and welcome applications from all qualified candidates.
Head of Community - Baby products brand in City of London employer: Peak 21
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Community - Baby products brand in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if you're into social media and content creation. This gives you an edge and makes it easier for employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and target audience, so you can tailor your answers to show how you fit in. Plus, practice common interview questions to boost your confidence!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Community - Baby products brand in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the baby products space shine through! We want to see how much you care about connecting with parents and creating engaging content that resonates with them.
Tailor Your Content: Make sure to customise your application to highlight your skills in social media and digital marketing. We’re looking for someone who understands our target audience, so share examples of how you've successfully engaged similar demographics in the past.
Be Creative: Don’t be afraid to showcase your creativity in your application! Whether it’s through a unique cover letter or an eye-catching portfolio, we love seeing innovative ideas that reflect your personality and style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Peak 21
✨Know the Brand Inside Out
Before your interview, dive deep into Copper Pearl and its products. Familiarise yourself with their social media presence, customer reviews, and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their community.
✨Showcase Your Creativity
Prepare to share examples of past social media or influencer campaigns you've worked on. Think about what made them successful and how you can apply those strategies to Copper Pearl. Bring ideas for potential campaigns that resonate with millennial and Gen Z mothers!
✨Demonstrate Your Customer-Centric Mindset
Be ready to discuss how you understand the needs and preferences of the target audience. Share insights on what kind of content engages them and how you would tailor marketing strategies to meet their expectations. This will highlight your alignment with the brand's mission.
✨Ask Thoughtful Questions
Prepare a few questions that show your enthusiasm for the role and the company. Inquire about their vision for the brand, upcoming projects, or how they measure success in community engagement. This demonstrates your proactive approach and genuine interest in making an impact.
