At a Glance
- Tasks: Drive traffic and boost customer engagement through innovative digital marketing strategies.
- Company: Join Peacocks, a vibrant brand with a focus on growth and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced environment with a strong emphasis on collaboration and creativity.
- Why this job: Be part of a team that shapes the future of digital marketing in fashion.
- Qualifications: Experience in email marketing and performance marketing is essential.
The predicted salary is between 30000 - 40000 £ per year.
Here at Peacocks, we are recruiting for the position of Digital Marketing Executive based at our Head Office in Cardiff. Supporting the Digital Marketing Manager, you will assist in driving profitable traffic to our website and increasing customer acquisition and retention via online marketing channels, to help us achieve our ambitious growth targets.
Key Responsibilities
- Lead the full email marketing lifecycle in email CRM from concept and build to testing, deployment and reporting.
- Brief compelling, on-brand content that supports trade priorities, seasonality and product storytelling.
- Own segmentation and customer targeting to deliver personalised, high performing campaigns.
- Develop campaigns tailored to different brand demographics.
- Identify opportunities for optimisation across email and SMS, implementing A/B tests and analysing performance metrics.
- Track key KPIs in email, SMS, affiliates, paid search and paid social; including deliverability, engagement, conversions and revenue.
- Support the Customer Marketing team in growing the loyalty programme and actioning day-to-day operational needs.
- Work with our external digital agency to maximise our SEO, paid search, paid social and affiliate channels, contributing to performance strategy and recommendations.
- Support the Digital Marketing Manager in daily trade and performance marketing discussions, contributing to forecasting and content strategy.
- Work closely with ecommerce and marketing teams to align on creative priorities and trade moments.
- Support the Digital Marketing Manager as a senior member of the team.
Key Skills
- Excellent written and verbal communication skills.
- Strong understanding of online attribution methodologies and measurement.
- Analytical approach to interpret data and derive actionable insights.
- Numerical and highly organised, with strong attention to detail and analytical capability.
- Creative and strategic thinker who can balance brand vision with commercial needs.
- Thrives in a fast-paced environment.
- Passionate about excellence and continuous improvement.
- Strong collaborator who aligns with brand values and long-term goals.
- Good organisational and communication skills.
Required
- Proven experience in email marketing, including segmentation.
- Proven experience in performance marketing, such as paid social and paid search.
- You will need prior experience using a CRM tool.
- Excellent written and proofreading skills.
- Proficiency in data analysis and reporting using tools such as Google Analytics.
- Accustomed to A/B testing.
Desired
- A marketing, fashion, business or equivalent degree is desired but not essential.
- Experience within DTC brands.
- Able to use MAPP, META and Google Ad platforms and Salesforce is desirable but not essential.
Locations
Digital Marketing Executive in Newport, Wales employer: Peacocks
At Peacocks, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our Cardiff Head Office is not just a workplace; it's a hub for innovation where employees are encouraged to grow through continuous learning and development opportunities. With a focus on employee well-being and a commitment to achieving ambitious growth targets, we provide a supportive environment that values each team member's contributions and promotes a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Newport, Wales
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peacocks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peacocks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peacocks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peacocks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Newport, Wales
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peacocks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peacocks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peacocks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peacocks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peacocks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peacocks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
