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- Tasks: Drive digital growth through innovative marketing strategies and data-driven decisions.
- Company: Join Peacocks, a vibrant eCommerce team in Cardiff.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture that values teamwork and personal development.
- Why this job: Make a real impact on digital marketing while leading a talented team.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Here at Peacocks we have a fantastic opportunity for an experienced Digital Marketing Manager to join our eCommerce team at our Head Office in Cardiff. Reporting to the Head of E-Commerce, you will be responsible for driving scalable, profitable growth across all digital acquisition channels. You will own performance marketing strategy, execution, and optimisation, with a strong focus on data-driven decision making, attribution, and continuous testing to maximise ROI and customer acquisition.
Key Responsibilities
- Build a robust performance marketing forecast for agreed KPI’s.
- Continually monitor against forecast and report results to the wider team weekly.
- Manage the performance of SEO, affiliates, PPC, Display Retargeting, Paid Social (META, Tiktok, Pinterest etc.) and App Campaigns.
- Day to day management of multiple digital agencies to ensure they are delivering on agreed KPI’s and to agreed deadlines.
- Budget management of over 7 figures.
- Bid optimisation for Google Ads, Apple Search Ads and Exposure Slots.
- Develop and manage a robust digital marketing testing roadmap.
- With our SEO Agency, regularly monitor and report on search engine positions.
- Make suggestions for future keyword targets.
- Work alongside e-commerce operations to continually improve on-site SEO optimisation.
- Own and optimise email and SMS marketing performance, including campaign planning, segmentation, personalisation, and automation to drive customer retention and lifetime value.
- Work closely with loyalty team to develop targeted customer journeys (e.g. welcome, reactivation, post-purchase), ensuring alignment with acquisition activity and overall trading strategy.
- Manage and take ownership for projects that improve the effectiveness of digital marketing.
- Work with marketing to ensure digital marketing plan is aligned to wider marketing, activity and product plan.
- Feedback on missing opportunities.
- Support the Head of Marketing with digital marketing brand campaigns across the entire funnel.
- Working with the internal marketing team, to ensure digital marketing is in line with brand.
- Lead and develop junior team members, providing clear direction, coaching, and support to drive high performance and continuous development.
- Play a key role within the wider eCommerce team, contributing to overall strategy, sharing insights, and supporting trading initiatives to drive total online performance.
Operating Environment
To operate in an open and transparent manner working with all colleagues across the business. Treat all who we interact with, with courtesy and respect, treating everyone equally and embracing differences. Encourage everyone to achieve maximum potential and deliver a friendly service. To proactively contribute to teamwork and cross-functional working. To listen to each other and share knowledge enabling us to willingly combine expertise across the business. Behaving with integrity and demonstrating professionalism at all times. To always do what is right. To take personal responsibility.
Digital Marketing Manager in Cardiff employer: Peacocks
Contact Detail:
Peacocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can help them achieve their goals and improve their performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with performance marketing, SEO, and budget management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can drive growth at Peacocks. We love seeing enthusiasm and a personal touch.
Showcase Your Data Skills: Since this role focuses on data-driven decision making, be sure to include examples of how you've used data to optimise campaigns in the past. We’re all about maximising ROI, so show us what you’ve got!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Peacocks
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your understanding of performance metrics. Brush up on key KPIs relevant to digital marketing, such as ROI, customer acquisition costs, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to building and executing performance marketing strategies. Think of specific examples where you’ve successfully managed PPC, SEO, or social media campaigns. Highlight your experience with budget management and how you’ve optimised bids for maximum impact.
✨Collaboration is Key
This role involves working closely with various teams, so be prepared to discuss how you’ve collaborated with others in the past. Share examples of how you’ve worked with e-commerce operations or marketing teams to align strategies and improve overall performance.
✨Be Ready to Lead
As a potential leader in the team, think about how you can support and develop junior members. Prepare to share your leadership style and any experiences where you’ve coached or mentored others. This will show that you’re not just focused on your own success but also on the growth of the team.