At a Glance
- Tasks: Drive online traffic and boost customer engagement through innovative digital marketing strategies.
- Company: Join Peacocks, a vibrant brand with a focus on growth and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with a focus on continuous improvement and career growth.
- Why this job: Be part of a team that shapes the future of digital marketing in fashion.
- Qualifications: Experience in email marketing and performance marketing is essential.
The predicted salary is between 30000 - 40000 £ per year.
Here at Peacocks, we are recruiting for the position of Digital Marketing Executive based at our Head Office in Cardiff. Supporting the Digital Marketing Manager, you will assist in driving profitable traffic to our website and increasing customer acquisition and retention via online marketing channels, to help us achieve our ambitious growth targets.
Key Responsibilities
- Lead the full email marketing lifecycle in email CRM from concept and build to testing, deployment and reporting.
- Brief compelling, on-brand content that supports trade priorities, seasonality and product storytelling.
- Own segmentation and customer targeting to deliver personalised, high performing campaigns.
- Develop campaigns tailored to different brand demographics.
- Identify opportunities for optimisation across email and SMS, implementing A/B tests and analysing performance metrics.
- Track key KPIs in email, SMS, affiliates, paid search and paid social; including deliverability, engagement, conversions and revenue.
- Support the Customer Marketing team in growing the loyalty programme and actioning day-to-day operational needs.
- Work with our external digital agency to maximise our SEO, paid search, paid social and affiliate channels, contributing to performance strategy and recommendations.
- Support the Digital Marketing Manager in daily trade and performance marketing discussions, contributing to forecasting and content strategy.
- Work closely with ecommerce and marketing teams to align on creative priorities and trade moments.
- Support the Digital Marketing Manager as a senior member of the team.
Key Skills
- Excellent written and verbal communication skills.
- Strong understanding of online attribution methodologies and measurement.
- Analytical approach to interpret data and derive actionable insights.
- Numerical and highly organised, with strong attention to detail and analytical capability.
- Creative and strategic thinker who can balance brand vision with commercial needs.
- Thrives in a fast-paced environment.
- Passionate about excellence and continuous improvement.
- Strong collaborator who aligns with brand values and long-term goals.
- Good organisational and communication skills.
Required
- Proven experience in email marketing, including segmentation.
- Proven experience in performance marketing, such as paid social and paid search.
- You will need prior experience using a CRM tool.
- Excellent written and proofreading skills.
- Proficiency in data analysis and reporting using tools such as Google Analytics.
- Accustomed to A/B testing.
Desired
- A marketing, fashion, business or equivalent degree is desired but not essential.
- Experience within DTC brands.
- Able to use MAPP, META and Google Ad platforms and Salesforce is desirable but not essential.
Digital Marketing Executive in Cardiff employer: Peacocks
At Peacocks, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our Head Office in Cardiff provides a dynamic environment where employees can thrive, with ample opportunities for professional growth and development in the fast-evolving digital marketing landscape. We are committed to excellence and continuous improvement, ensuring our team members feel valued and empowered to contribute to our ambitious growth targets.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research Peacocks, understand their brand values, and be ready to discuss how your skills in email marketing and performance marketing can help them achieve their growth targets.
✨Tip Number 3
Show off your creativity! When discussing your past campaigns, highlight your ability to tailor content for different demographics and how you’ve used A/B testing to optimise results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Peacocks.
We think you need these skills to ace Digital Marketing Executive in Cardiff
Some tips for your application 🫡
Show Off Your Writing Skills:Since this role requires excellent written communication, make sure your application reflects that. Use clear, concise language and proofread your work to avoid any typos or errors. We want to see your ability to craft compelling content right from the start!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in email marketing and performance marketing. Show us how your skills align with our needs at Peacocks, especially in driving traffic and customer engagement.
Be Data-Driven:We love numbers! If you have experience with data analysis, make sure to include specific metrics or KPIs you've worked with in your application. This will demonstrate your analytical approach and how you can contribute to our growth targets.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Peacocks team!
How to prepare for a job interview at Peacocks
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around segmentation and the full lifecycle. Be ready to discuss your previous experiences with email campaigns, including how you’ve used A/B testing to optimise performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis tools like Google Analytics in past roles. Think of specific examples where your analytical approach led to actionable insights that improved campaign performance.
✨Demonstrate Your Creativity
Be ready to share ideas for compelling content that aligns with brand priorities. Think about how you can tailor campaigns to different demographics and be prepared to discuss any creative strategies you've implemented in the past.
✨Align with Brand Values
Research Peacocks and understand their brand values and long-term goals. During the interview, express how your personal values align with theirs and how you can contribute to their mission of driving customer acquisition and retention.
