At a Glance
- Tasks: Lead PR campaigns, manage events, and enhance brand image daily.
- Company: Join Peacocks, a vibrant retail brand focused on fashion and community engagement.
- Benefits: Enjoy a full-time role with creative freedom and collaboration opportunities.
- Other info: Work closely with celebrity ambassadors and drive exciting campaigns.
- Why this job: Be part of a dynamic team making a real impact in the fashion industry.
- Qualifications: 5+ years in PR or marketing; strong communication and creativity required.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Peacocks
We are seeking an experienced Campaign and PR Managerto join our Peacocks Marketing Team. This role would be responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences.
This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.
Day-to-day tasks include:
- Developing and implementing the PR and Campaign Strategy to achieve organisational goals
- Working collaboratively with external agencies including PR and Creative
- Writing and editing press releases, e-mails, articles, and other promotional materials
- Organizing and managing events such as launch parties, product launches, and public appearances
- Developing and implementing crisis communication strategies to manage and mitigate negative publicity
- Monitoring media coverage, Social comments, analysing public perception, and identifying potential reputational risks
- Developing and managing the PR budget, tracking expenses, and ensuring cost-effectiveness
- Tracking and analysing PR campaign performance, measuring results, and reporting on key metrics
- Generating engaging brand content to drive reputation, expertise and awareness
- Main point of contact for Peacocks Charity partner, driving engaging activity and content to drive awareness and coverage for both brands
- Keeping track of competitor marketing and PR activity to identify opportunities and stay ahead of emerging trends
- Working with Celebrity Ambassadors to maximise awareness, content and positive association
- Supporting New Store Openings with an effective PR and Marketing launch programme
- Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
- Working collaboratively with cross-functional teams, including: Buying, E-Commerce, Visual Merchandising & Creative, to establish cohesive and successful campaigns
Skills and qualifications
- PR or Marketing Qualification:A degree (or equivalent) in PR, Marketing or a related field
- 5+ Years’ relevant experience :Strong background and experience in a previous PR role
- Excellent communication and interpersonal skills: Ability to write engaging copy, respond to inquiries, and effectively communicate with stakeholders across the business
- Creativity: Generating fresh and innovative campaigns to capture audience attention.
- Analytical and problem solving skills: Ability to analyse campaign data, identify issues and develop solutions.
- Multitasking: Managing multiple campaigns and tasks simultaneously and under pressure.
- Proficiency in media relations and crisis communication: Press office and Crisis Management experience
- Ability to work effectively under pressure and in a fast-paced environment
- Project management skills: Proficiency in planning, managing, and successfully launching campaigns on time and within budget
- Campaign Execution: Managing the end-to-end process of campaigns, from briefing agencies and freelancers to overseeing content creation and distribution
- Stakeholder Management: Collaborating with internal teams (e.g., sales, product development) and external agencies to ensure alignment and seamless execution
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Retail Apparel and Fashion and Retail
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#J-18808-LjbffrCampaign and PR Manager in Cardiff employer: Peacocks
Peacocks is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the retail sector. With a strong emphasis on employee growth, we offer opportunities for professional development and creative expression, particularly in our vibrant Cardiff location. Join us to be part of a team that values innovation, teamwork, and community engagement, all while driving the brand's positive image and awareness.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign and PR Manager in Cardiff
✨Tip Number 1
Network with professionals in the PR and marketing industry. Attend events, webinars, or workshops where you can meet people who work at Peacocks or similar companies. Building these connections can give you insights into the company culture and potentially lead to a referral.
✨Tip Number 2
Stay updated on current trends in PR and marketing, especially within the retail sector. Follow relevant blogs, podcasts, and social media accounts to gather fresh ideas that you can discuss during interviews, showcasing your passion and knowledge about the industry.
✨Tip Number 3
Prepare to demonstrate your crisis communication skills. Think of examples from your past experience where you successfully managed a PR crisis or turned a negative situation into a positive outcome. This will show your potential employer that you can handle pressure effectively.
✨Tip Number 4
Familiarise yourself with Peacocks' brand values and recent campaigns. Understanding their messaging and target audience will allow you to tailor your discussions and show how your experience aligns with their goals, making you a more attractive candidate.
We think you need these skills to ace Campaign and PR Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PR and campaign management. Focus on your achievements in previous roles, especially those that demonstrate your ability to develop and implement successful strategies.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the brand. Mention specific campaigns or projects you've worked on that align with Peacocks' goals, and explain how your skills can contribute to their success.
Showcase Your Communication Skills:Since strong communication is key for this role, ensure your application reflects your writing abilities. Use clear, engaging language and provide examples of how you've effectively communicated with stakeholders in the past.
Highlight Crisis Management Experience:Given the importance of crisis communication in this position, include any relevant experiences where you've successfully managed PR crises. Detail the strategies you employed and the outcomes achieved to demonstrate your capability.
How to prepare for a job interview at Peacocks
✨Showcase Your PR Expertise
Be prepared to discuss your previous PR campaigns in detail. Highlight specific strategies you implemented, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to drive brand awareness.
✨Demonstrate Strong Communication Skills
Since the role requires excellent communication, practice articulating your thoughts clearly and confidently. Be ready to provide examples of how you've effectively communicated with stakeholders and managed media relations in past roles.
✨Prepare for Crisis Management Scenarios
Given the importance of crisis communication in this role, think of potential crisis scenarios relevant to Peacocks and prepare your responses. Show that you can think on your feet and have a strategic approach to managing negative publicity.
✨Research and Know the Brand
Familiarise yourself with Peacocks' current marketing strategies, recent campaigns, and overall brand image. Being knowledgeable about the company will allow you to tailor your answers and show genuine interest in contributing to their goals.
