Digital Planner – Paid Media

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we\’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Digital Planner will be responsible for the day-to-day planning, execution, and optimisation of performance marketing initiatives, primarily across paid social channels, aligned with the business\’s customer acquisition strategy.

As part of the in-house media buying team, this role will translate strategic objectives into actionable plans, ensuring the effective implementation of paid media campaigns. The Digital Planner will take a hands-on approach to campaign execution alongside a Performance Media Executive, actively managing performance, optimisations, and reporting to drive growth and efficiency.

Working closely with cross-functional teams, this role will collaborate with team members managing paid search, programmatic, and organic media to incorporate their insights into plans for performance paid social, ensuring broader alignment across marketing functions.

The ideal candidate will be a passionate and results-driven digital marketer with a deep understanding of performance marketing, a strong analytical mindset, and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus, as it will help inform campaign strategies and optimisations.

Key Responsibilities

• Work closely with the Senior Digital Manager to plan, execute, and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures, targeting, and creative executions align with business priorities.
• Liaise with the team\’s Executive to oversee campaign setups, troubleshooting, and performance management.

Performance Optimisation & Reporting

• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS.
• Work with the Senior Digital Manager to own and evolve the team\’s test & learn agenda, ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the team\’s reporting.
• Maintain strong account hygiene, ensuring campaigns are structured for long-term efficiency and scalability.
• Use in-house analytics tools to track performance trends, derive actionable insights, and report on campaign effectiveness.

Budget & Financial Management

• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximise ROI.
• Provide financial reporting, including budget tracking, reconciliation, and purchase order management.
• Make data-driven recommendations for budget reallocation based on performance trends and business priorities.

Collaboration & Stakeholder Management

• Work closely with internal teams including Creative, Content, Analytics, and Product to align campaign strategies with wider business goals.
• Foster strong relationships with external partners, agencies, and media vendors.
• Stay up to date with industry trends, competitive landscape, and emerging opportunities in the performance marketing space.

Qualifications

Basic Requirements

• Bachelor\’s degree in marketing, advertising, business, or a related field.
• Minimum 3+ years of experience in performance marketing, digital marketing, or a similar role, preferably within Media & Entertainment, SVOD, or related industries.
• Understanding and hands-on experience planning and executing across paid media channels inclusive of Meta, TikTok, Reddit, and Snapchat. Knowledge of the role of channels such as Google Ads, Google Marketing Platform, and Apple Search is a plus.
• Proven experience working within CPA-driven performance marketing environments.
• Strong analytical skills, with proficiency in Adobe Analytics, Google Data Studio, or similar analytics platforms.
• Knowledge of attribution models and ability to assess media performance within a broader marketing mix.
• Experience with A/B testing methodologies and conversion rate optimisation (CRO) techniques.
• Budget management expertise, including financial reporting, purchase order processes, and reconciliation.
• Excellent communication and presentation skills, with the ability to translate complex data into clear insights and strategic recommendations.
• Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Self-motivated, proactive, and able to work independently as well as within a team.
• Familiarity with marketing automation tools and CRM systems is a plus.

Desired Characteristics

• Eligible to work in the UK.
• Fluent in written and spoken English.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

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