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- Tasks: Drive online revenue growth and optimise the Peachy Den website.
- Company: Join an internationally recognised fashion brand with a creative identity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact in e-commerce while working with a passionate team.
- Qualifications: 4-7 years in e-commerce, strong analytical skills, and a passion for fashion.
- Other info: Collaborative culture with exciting projects and a focus on innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, UK
Reports to: COO
About Peachy Den
Peachy Den is an internationally recognised fashion brand with a strong creative identity and a rapidly growing global community. The brand operates two UK retail stores (East London and Soho – opening February 2026) alongside a fast-scaling e-commerce and wholesale business. E-commerce sits at the heart of the business, serving as both the primary commercial channel and the brand’s global digital flagship.
We are seeking a highly driven Ecommerce Manager to take full ownership of the trading performance and daily operation of the Peachy Den website. This role will be responsible for driving online revenue growth through best-in-class site merchandising, trading strategy, digital optimisation, and cross-functional collaboration. The Ecommerce Manager will work closely with the COO, Founder, marketing, and product teams to ensure the website delivers both a compelling brand experience and strong commercial results. This is a hands‑on, high‑impact role for someone who thrives at the intersection of fashion, product storytelling, and data‑driven commerce.
Role Overview
The Ecommerce Manager will own the commercial performance of Peachy Den’s digital storefront and act as the central point for all online trading and optimisation. This role requires a balance of analytical rigor and creative instinct, with a focus on translating the brand’s visual identity into a high‑performing, inspiring digital experience. The Ecommerce Manager will lead weekly trading analysis, manage site merchandising, and identify opportunities to drive conversion, basket size, and overall revenue. Working cross‑functionally, the Ecommerce Manager will ensure alignment between marketing campaigns, product drops, inventory levels, and on‑site presentation. This role is responsible for turning traffic and product assortment into measurable revenue growth while ensuring the website remains a best‑in‑class retail destination.
Key Responsibilities
- Trading & Performance
- Own weekly digital trading performance and deliver the brand’s DTC revenue targets
- Analyse KPIs including conversion rate, AOV, traffic performance, and product sell‑through
- Identify opportunities to optimise product performance, increase basket size, and improve the customer journey
- Develop and manage the digital trading calendar in alignment with product launches and marketing initiatives
- Lead site merchandising across homepage, collection, and product pages to maximise sell‑through and customer engagement
- Work closely with product and creative teams to translate seasonal storytelling and campaigns into compelling online merchandising
- Ensure the website delivers a seamless, intuitive, and on‑brand shopping experience
- Drive continuous improvement across the e‑commerce funnel using A/B testing, analytics, and customer insight
- Work with marketing to ensure campaigns translate into strong on‑site performance and revenue
- Manage the Shopify ecosystem, including product uploads, merchandising, and third‑party integrations
- Oversee the Ecommerce & Customer Service Executive in relation to site updates, product launches, and trading initiatives
- Coordinate with external agencies and partners to ensure ongoing site improvement and innovation
- Collaborate closely with the COO, Founder, marketing, and product teams to align launches, inventory, and campaigns
Ideal Candidate
- 4–7 years experience in e‑commerce, digital trading, or online merchandising within fashion, lifestyle, or retail
- Proven ability to drive e‑commerce growth and improve conversion
- Strong analytical skills and comfortable interpreting performance data, trading reports, and customer insights
- Deep understanding of site merchandising, product presentation, and digital customer journeys
- Highly organised and capable of managing multiple projects in a fast‑paced environment
- Collaborative and proactive, able to work across creative, marketing, and operations teams
- Experience with Shopify or similar e‑commerce platforms; bonus: Klaviyo, Gorgias, Recharge, Nosto
- Passionate about fashion, culture, and building distinctive brands online
Ecommerce Manager employer: PEACHY DEN
Contact Detail:
PEACHY DEN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and e-commerce industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past e-commerce projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Peachy Den’s brand identity and recent campaigns. Tailor your answers to show how your experience aligns with their vision and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Peachy Den team.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Show Your Passion for E-commerce: When you're writing your application, let your enthusiasm for e-commerce shine through! We want to see how your love for fashion and digital commerce aligns with our brand's identity. Share specific examples of how you've driven online growth in the past.
Be Data-Driven: Since this role is all about trading performance, make sure to highlight your analytical skills. We love numbers, so include any relevant KPIs you've worked with, like conversion rates or average order values. Show us how you’ve used data to make impactful decisions!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. We appreciate candidates who take the extra step to connect their experience with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Peachy Den team!
How to prepare for a job interview at PEACHY DEN
✨Know Your Numbers
As an Ecommerce Manager, you'll need to be comfortable with data. Brush up on key performance indicators like conversion rates and average order value. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Creativity
This role is all about blending analytics with creativity. Prepare examples of how you've translated brand storytelling into effective online merchandising. Think about specific campaigns or product launches where your creative input made a difference.
✨Understand the Brand
Peachy Den has a unique identity, so do your homework! Familiarise yourself with their products, values, and recent marketing initiatives. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Prepare for Collaboration
You'll be working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Think of examples where you've successfully aligned different departments to achieve a common goal, especially in e-commerce settings.