Flagship & Community Store Manager (Dual-site) in City of London

As the Flagship & Community Store Manager at Peachy Den, you are the heartbeat of our physical retail operation, leading the teams across two locations: our forthcoming flagship in Soho and our community store in Dray Walk, East London. You will deliver exceptional customer experiences, uphold both spaces as inspiring, well-run environments, and ensure consistency in brand standards across locations. Reporting to the Head of Operations & Commercial Strategy, you will oversee all aspects of each store’s performance, team development, daily operations, and in-store activations.

Responsibilities:

• Sales & Performance: Take full ownership of the stores’ sales results, ensuring targets are consistently met and exceeded. Lead the team to deliver measurable results, fostering a culture of accountability and performance. Monitor KPI trends and identify opportunities to maximise revenue. Analyse store performance, share insights with HQ, and implement improvements to drive both short-term results and long-term growth.
• Leadership & Team Management: Lead, motivate, and develop retail teams across both locations to support sales and service excellence. Directly line-manage two Store Leads, supporting their development, performance, and leadership of their teams. Conduct 1:1s, coaching, and performance reviews, monitoring staff contribution to sales and KPI targets. Oversee recruitment, onboarding, and ongoing training of Sales Assistants and Keyholders. Foster a positive, inclusive, values-led culture that drives engagement and results.
• Operations & Administration: Ensure daily operational procedures are completed efficiently to support smooth trading. Oversee till reconciliation, cash handling, and reporting to maintain accuracy and support KPI tracking. Manage scheduling and labour allocation in line with expected footfall and sales targets. Maintain Health & Safety and security protocols, ensuring uninterrupted trading and staff safety.
• Stock Management & Visual Merchandising: Maintain brand-standard merchandising to support sales and enhance the customer experience. Oversee stock levels, restocking, and faulty stock procedures to ensure product availability and minimise loss. Conduct regular stock checks and maintain organised stockrooms to support smooth operations and maximise sales.
• Customer Service & Brand Experience: Lead by example on the shop floor, delivering exceptional service that drives loyalty and conversion. Gather customer insights and share with HQ to inform product, merchandising, and sales strategies. Champion the Peachy Den ethos in every interaction, enhancing both customer experience and sales potential.
• Events, Activations & Reporting: Partner with HQ to plan in-store events and activations that drive footfall and revenue. Provide feedback on event performance and in-store trends, implementing actionable improvements. Prepare weekly summaries of store performance, including key insights on staff, customers, and sales trends.

Requirements:

• 3+ years’ experience in retail management, ideally in a premium, fashion, or multi-site environment.
• Proven track record of driving sales performance and achieving commercial targets.
• Strong leadership skills with experience managing, coaching, and developing teams.
• Excellent communication skills and confidence managing cross-location handovers.
• Highly organised, with the ability to prioritise across two stores and manage shifting demands.
• Strong understanding of store operations, including cash handling, rotas, H&S, and security procedures.
• Experience in visual merchandising and maintaining brand presentation standards.
• Comfortable analysing retail KPIs (footfall, conversion, ATV, UPT) and turning insights into action.
• Confident handling customer escalations and delivering premium-level service.
• Proactive problem solver with a hands-on, can-do attitude.
• Reliable and punctual, with strong time management and attention to detail.
• Flexibility to work weekends, evenings, and events as required.
• Ability to build strong relationships with HQ teams, customers, and the wider community.
• Strong understanding of Peachy Den’s brand principles, tone of voice, and community-led ethos, with the ability to embody and champion these in-store.

Desirable: Experience managing or working during new store openings, including launch planning and operational setup.

Benefits:

• 20 days annual holiday plus bank holidays, for a total of 28 days off per year. (If you work a bank holiday, you’ll receive an alternative day off.)
• Flexible rolling schedule: Enjoy a balanced rota with predictable time off, including at least one full weekend off every month, while still covering key trading periods.
• Generous clothing allowance.
• 45% staff discount.
• Auto-enrolment pension scheme.

How to apply? Send your CV and a cover letter to.