Creative Strategist | London · Hybrid · Mid to senior level

Peachies is the premium nappy brand for contemporary parenting. Engineered for softness, exceptional absorbency and longer nights, Peachies redefines the everyday parenting essentials with modern design and parent-first service. Certified B Corp, rated 5-star across all categories by Mother&Baby, and awarded Gold for Best Overnight Nappies 2026 by Made for Mums, Peachies has become a cult favourite with over 100,000 families across the UK. Peachies is The Grocer Start-Up of the Year 2025.

We’ve scaled fast, and our creative output has scaled with us - but the system that turns "this ad did well" into something the whole team can actually learn from doesn’t exist yet. That’s where you come in. We’re looking for a Creative Strategist who’s ready to build it.

You’ll sit at the heart of our growth team, reporting to our Head of Growth and working closely with Brand, Design, Video and CX. This is a mid-senior individual contributor role with a defined path into people management - but title aside, this is a build-it-yourself role from day one. You won’t be handed a system to run; you’ll be the one who designs it.

We’re a small, mighty, multicultural team based in Hackney. We work hard, we laugh hard, and we genuinely care about getting things right. If you think in both ideas and process, love getting close to data, and want to make your mark on a brand that’s going places - read on.

• Performance Creative Roadmap: You’ll own the end-to-end performance creative roadmap - what gets tested, why, and in what sequence.
• Testing Framework: You’ll build and run the creative testing framework - a proper hook, concept, and format taxonomy that lets performance data be sliced by creative element, not just by ad name.
• Creative Pipeline & Process: You’ll own the brief-to-asset pipeline - intake, prioritisation, feedback loops, version control.
• Platform & Landscape Expertise: You’ll bring deep, current Meta creative expertise and track the wider performance creative landscape.
• Design Team Facilitation: You’ll facilitate our designer and video editor’s day-to-ground - clear briefs, prioritisation, feedback.
• Brand Collaboration: You’ll partner with our brand team on brand moments to bring performance and execution instincts to it.

We’re building this deliberately as a growth role. Over time it’s designed to expand into:

• Formal line management of the design team, including capacity planning and resourcing decisions.
• Extending brand presence beyond digital into retail and physical environments.
• Owning creative consistency across the full customer journey.
• Setting the visual and tonal bar for creators as our community scales.
• Ownership of a creative budget - studio days, freelance, tooling.

You don’t need to have done every single thing on this list - but you should recognise yourself in most of it.

• Creative strategy or creative lead experience in a DTC or performance marketing environment.
• A proven track record building and scaling performance creative on Meta specifically.
• Experience building or owning a creative testing framework.
• Comfortable working close to data.
• Strong creative direction instincts paired with rigorous process thinking.
• Confident briefing and directing shoots across multiple channels.
• A collaborative operator.
• Familiarity with AI creative generation tools.

Hybrid working - we’re in our Hackney office regularly but also work remotely. A team that’s multicultural, fun, and genuinely collaborative. Real ownership and real responsibility - no waiting around for permission. Room to grow - there’s space to develop into people management as Peachies scales. The chance to build a function from the ground up, at a genuinely pivotal moment in the brand’s story.