At a Glance
- Tasks: Lead social media strategy and create engaging content for diverse audiences.
- Company: Join Peach Wellness Academy, a mission-driven EdTech startup focused on health education.
- Benefits: Enjoy remote work flexibility and the chance to shape a meaningful brand.
- Other info: This is a freelance role with opportunities for growth and innovation.
- Why this job: Be part of a passionate team making a real impact on mental and physical health education.
- Qualifications: Experience in growing brands on social media, strong writing skills, and creativity are essential.
The predicted salary is between 24000 - 32000 £ per year.
Social Media and Communications Strategist
Social Media and Communications Strategist
Direct message the job poster from Peach Wellness Academy
Doctor.Creator of digital health and wellbeing education programmes.Co-founder of Peach Wellness.
Location: Remote
Job Type: Freelance / Contract
Start Date: ASAP
Industry: EdTech / Wellness / Health & Learning
About Us
We are an early-stage company on a mission to bring mental and physical health education to families and schools through a subscription-based platform. Our interactive modules help children, teens, and parents develop lifelong well-being skills — covering topics like resilience, mental wellbeing, nutrition, sleep, sexual health, cyber awareness and more.
We’re looking for a strategic, hands-on Social Media & Communications professional to help us launch and grow our brand from the ground up across digital channels.
Role Overview
As our Social Media & Communications Strategist, you’ll be responsible for setting the tone and strategy for our online presence. You’ll build and execute a roadmap that drives awareness, trust, and conversion across diverse audiences — including parents, teens, and children — across platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X and will utilise email marketing.
You’ll work closely with our founders and content creators to ensure our message resonates at every stage of the customer journey.
Key Responsibilities
• Develop a messaging framework tailored to our three core audience segments: parents, teachers, and teens.
• Highlight key benefits, reasons to believe, trust signals, and emotional storytelling hooks that align with each group.
• Ensure consistency in voice and tone across all platforms and communications.
2. Communications Strategy
• Define and document a communications plan for each audience that addresses:
• Awareness: Introduction to brand + problem/solution positioning
• Consideration: Differentiators, credibility, and content value
• Conversion: Trust-building, social proof, and compelling CTAs
• Create a channel-by-channel strategy across Instagram, TikTok, Facebook, X, and LinkedIn — tailored for each audience.
• Build a posting roadmap that balances brand storytelling, educational content, community engagement, and promotional posts.
• Recommend content formats (e.g. reels, carousels, stories, lives, short-form video, memes) based on platform best practices.
4. Execution & Campaign Management
• Lead day-to-day execution of the content plan, including:
• Visual content creation or creative direction
• Writing compelling captions, hooks, and CTAs
• Scheduling and posting content
• Managing community engagement (responding to DMs/comments, managing UGC, etc.)
5. Performance & Optimisation
• Define KPIs and success metrics across audience segments and funnel stages.
• Monitor, track, and analyse post and campaign performance.
• Regularly report insights and suggest optimisations based on data (engagement, reach, CTR, saves, shares, conversions).
Skills & Experience
• Proven experience growing B2C brands from scratch on social media, ideally in wellness, EdTech, parenting, or youth engagement.
• Strong understanding of audience psychology and content that resonates across generations.
• Excellent writing skills — from fun, clear, and age-appropriate messaging for kids to warm, credible, trust-building copy for parents.
• Proficiency in social tools (e.g. Canva, Adobe Creative Suite, CapCut, Meta Business Suite).
•Proficiency in the use of Mailerlite to generate automations and campaigns that align with social media posts
• Strong analytics and ability to translate numbers into action.
• Bonus: Familiarity with SEO, and paid social.
What Success Looks Like (3–6 Months)
• A clear and actionable multi-audience communications playbook
• Consistent and high-quality content published across at least 2-3 key platforms
• Growth in engagement, reach, and follower count month-over-month
• A foundational social media presence that reflects the brand’s values, voice, and mission
How to Apply
Send us:
• A short paragraph on why you’re excited about this mission
• Links to any relevant work or case studies
• Your availability and rate
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#J-18808-LjbffrSocial Media and Communications Strategist employer: Peach Wellness Academy
At Peach Wellness Academy, we pride ourselves on being an innovative employer dedicated to fostering a supportive and collaborative work culture. As a remote company in the EdTech and wellness sector, we offer flexible working arrangements that empower our team members to thrive while contributing to meaningful health education initiatives. With opportunities for professional growth and the chance to make a real impact on families and schools, joining us means being part of a mission-driven team that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Communications Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peach Wellness Academy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peach Wellness Academy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peach Wellness Academy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peach Wellness Academy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Communications Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peach Wellness Academy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peach Wellness Academy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peach Wellness Academy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peach Wellness Academy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peach Wellness Academy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peach Wellness Academy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
