At a Glance
- Tasks: Create and manage engaging digital marketing campaigns across various channels.
- Company: Join Peabody, a values-driven team focused on innovation and inclusivity.
- Benefits: Enjoy flexible benefits, additional volunteering days, and a strong pension contribution.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the new homes sector with your digital marketing skills.
- Qualifications: Experience in digital marketing, content creation, and analytics tools required.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a highly organised Digital Marketing Executive to join the Digital Marketing Team at Peabody. This role is responsible for delivering effective marketing campaigns across email, SMS, property portals, social, web and other core channels, that support property sales across a portfolio of new homes developments in London and the Home Counties. The successful candidate will help shape and improve the digital customer journey end-to-end, ensuring customers have a smooth, intuitive digital experience from their first enquiry through to reservation. This is an exciting opportunity for an experienced and innovative digital-first marketer looking to make an impact in the new homes sector.
What you’ll do:
- Plan and deliver digital marketing campaigns that generate leads, drive engagement and support sales performance.
- Design and build best practice email and SMS campaigns that are engaging, accessible, compliant and optimised for performance.
- Manage and optimise property portal listings to maximise quality, visibility and conversion rates.
- Monitor, analyse and report on KPIs and performance across campaigns and core channels.
- Maintain high-quality CRM data to enable effective segmentation, automation and targeting.
- Work collaboratively with the wider Peabody campaigns marketing team and external agencies to deliver high-performing paid campaigns (Meta, Google, etc.).
- Contribute to SEO and content strategies to increase organic traffic.
- Support a data-driven marketing approach across the team by delivering clear insights and identifying opportunities to improve performance.
- Support marketing activity for Peabody’s portfolio of resale homes.
What you’ll need:
- Confident creating content and writing clear, engaging copy for email and web.
- Experience using Customer Relationship Management (CRM) and Content Management Systems (CMS).
- Experience using analytics tools to track and improve performance.
- Experience writing copy for email, SMS and the web.
- Experience in the new homes property sector.
- Experience using MS D365 / Real Time Journeys.
- Experience using Umbraco CMS.
Why Join Us?
When you join Peabody, you’re joining a team guided by our values: Be Kind, Do the Right Thing, Love New Ideas, Celebrate Diversity, Keep Our Promises, and Pull Together. We believe in creating a workplace where everyone feels supported, included, and empowered.
What We Offer:
- Two additional paid volunteering days each year.
- Flexible benefits scheme, including family friendly benefits and access to a discount portal.
- 4 x salary life assurance.
- Up to 10% pension contribution.
Please read before applying: Peabody does not provide sponsorship as a licensed UK employer. If this sounds like we are right for you and you’d love to be part of Peabody, we’d like to hear from you. Please apply now by submitting an anonymised CV and a short statement explaining why you’re the perfect fit for this role.
Digital Marketing Executive employer: Peabody
At Peabody, we pride ourselves on being an exceptional employer that fosters a supportive and inclusive work environment. As a Digital Marketing Executive, you'll have the opportunity to contribute to meaningful marketing campaigns that enhance the customer journey in the new homes sector across London and the Home Counties. With flexible benefits, additional volunteering days, and a strong commitment to employee growth and diversity, Peabody is dedicated to empowering its team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peabody and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peabody are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peabody on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peabody. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peabody. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peabody:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peabody’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peabody
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peabody will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peabody, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
