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- Tasks: Lead our website content strategy and create engaging, inclusive communications.
- Company: Join Peabody, a purpose-driven team in South East London.
- Benefits: 30 days annual leave, flexible benefits, ongoing training, and paid volunteering days.
- Why this job: Make a real difference through storytelling and connect with diverse audiences.
- Qualifications: Strong writing skills and a passion for clear communication.
- Other info: Hybrid working available; supportive environment that values kindness and collaboration.
18-month fixed term contract
Before applying for this role, please read the following information about this opportunity found below.
South East London – hybrid working available
Are you skilled at shaping messages into clear, compelling communications? Do you love crafting content that connects, inspires and makes people feel seen and understood? If you’re a creative thinker with a passion for storytelling and a gift for making the complex feel clear, we have the role for you.
We’re looking for a Brand and Content Writer who can lead how we communicate across our websites and who can help others find their voice. Planning, developing and delivering a digital content strategy, you’ll ensure we connect and build trust with our key audiences. You’ll be part of a supportive, purpose-driven team that values curiosity, kindness and collaboration.
This is more than a writing role. It’s a chance to lead and create content that truly makes a difference to people’s lives. The role is fast-paced and strategic, as well as very hands-on. You’ll need to see the bigger picture while delivering high-quality, meaningful content.
What you’ll be doing:
* Leading our website content strategy – with around 80% of your time initially focused on refreshing and modernising our website. This will involve designing clear, concise, engaging and inclusive content that puts our residents at the heart of the experience. You’ll help tell our story clearly and transparently, so we can connect better with our residents and customers.
* Bringing our refreshed tone of voice to life, championing its rollout across the organisation.
* Collaborating across teams to ensure a joined-up, human-centred experience for residents, colleagues and stakeholders across our touchpoints.
* Coaching and supporting colleagues to write with clarity, confidence and care.
* Creating practical resources – toolkits, templates and guides – to help teams communicate well.
You’ll live our values:
* Be kind – you’re thoughtful and empathetic in every interaction.
* Do the right thing – you act with integrity and always put residents first.
* Love new ideas – you’re curious and always looking for ways to improve.
* Celebrate diversity – you value different perspectives and help create belonging.
* Keep our promises – you do what you say you will.
* Pull together – you collaborate and seek diverse views, even in challenging situations.
Application requirement
Please attach a piece of your published work with your application and tell us about the brief behind it.
Key relationships
You’ll report into the Head of Marketing and work closely with the Senior Digital Manager, Senior Marketing Manager and Senior Brand Manager.
Why Join Us?
When you join Peabody, you’re joining a team guided by our values – Be Kind, Do the Right Thing, Love New Ideas, Celebrate Diversity, Keep Our Promises, and Pull Together. We believe in creating a workplace where everyone feels supported, included, and empowered.
We offer:
* 30 days’ annual leave plus bank holidays.
* Flexible benefits package – including healthcare, dental, and lifestyle discounts.
* 4x life assurance.
* Ongoing training and development, including qualifications and apprenticeships.
* Two additional paid volunteering days each year.
* Up to 10% matched pension contribution.
Important Information
* You must have the right to work in the UK – we are unable to provide visa sponsorship.
* You must be able to work in the office at least two days per week.
* Interviews will be held in person on the 15 October at our Waterloo Office.
If this sounds like the kind of meaningful work, you’d love to be part of, we’d love to hear from you. Please apply now by submitting an anonymised CV and a short statement explaining why you’re the perfect fit for this role.
Closing date: 30th September 2025.
PLEASE NOTE: As an employer, Peabody does not provide sponsorship as a licenced UK employer
Brand and Content Writer employer: Peabody
Contact Detail:
Peabody Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Content Writer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for those interviews like a pro! Research the company, understand their values, and think about how your skills align with their mission. We want you to walk in feeling confident and ready to showcase your storytelling prowess.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. We suggest focusing on how you can demonstrate your creativity and clarity in communication – key traits for a Brand and Content Writer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand from the get-go.
We think you need these skills to ace Brand and Content Writer
Some tips for your application 🫡
Showcase Your Best Work: When you attach your published work, make sure it’s something that truly represents your skills. Choose a piece that aligns with the role and highlights your ability to craft clear, compelling content.
Tailor Your Statement: In your short statement, don’t just list your qualifications. Instead, connect your experience to the job description. Show us how your storytelling skills can help shape our brand and resonate with our audience.
Be Authentic: Let your personality shine through in your application. We value kindness and authenticity, so don’t be afraid to share what makes you passionate about writing and how you can contribute to our mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a difference.
How to prepare for a job interview at Peabody
✨Showcase Your Storytelling Skills
As a Brand and Content Writer, your ability to craft compelling narratives is key. Prepare examples of your previous work that highlight your storytelling prowess. Be ready to discuss the brief behind each piece and how it connected with the audience.
✨Understand Their Values
Familiarise yourself with the company's values: kindness, integrity, curiosity, diversity, and collaboration. Think of specific instances where you've embodied these values in your work or interactions, and be prepared to share them during the interview.
✨Prepare for Collaborative Questions
Since the role involves working closely with various teams, anticipate questions about collaboration. Reflect on past experiences where you successfully worked with others to achieve a common goal, and be ready to discuss how you can bring that collaborative spirit to their team.
✨Bring Your Ideas to the Table
This position is all about innovation and improvement. Come prepared with ideas on how you would refresh and modernise their website content. Show them your creative thinking and how you can contribute to their digital content strategy right from the start.
