At a Glance
- Tasks: Lead innovative omnichannel marketing strategies for a top pharmaceutical company.
- Company: Join a leading global pharmaceutical organisation focused on digital transformation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and data-driven decision making.
- Why this job: Make a real impact by creating seamless experiences for healthcare professionals.
- Qualifications: Degree in Marketing or related field; experience in digital and omnichannel marketing.
About the Role
PE Global is recruiting an Omnichannel Strategist on behalf of a leading global pharmaceutical organisation. This is an exciting opportunity to join a market‑leading business that is investing heavily in digital transformation and customer engagement.
As an Omnichannel Strategist, you will play a key role in delivering innovative omnichannel marketing strategies that create seamless and personalised experiences for healthcare professionals. Working alongside cross‑functional teams, you will lead campaign planning, execution, optimisation, and performance analysis to maximise engagement across multiple digital and physical channels.
Location
Basingstoke (Hybrid – 3 days office / 2 days remote)
Contract
12 months (with potential extension)
Key Responsibilities
- Lead the strategic planning, execution, and measurement of omnichannel marketing campaigns across digital channels including websites, email campaigns, and third‑party platforms.
- Partner closely with brand teams to develop customer‑centric marketing strategies aligned with business objectives.
- Collaborate with digital execution teams to ensure successful delivery of campaign activities.
- Identify opportunities to introduce new technologies and digital solutions that improve customer engagement and brand awareness.
- Promote content re‑use and consistency across multiple communication channels.
- Analyse campaign performance using data and marketing analytics, providing actionable insights and recommendations for optimisation.
- Establish and monitor campaign KPIs, reporting on performance, ROI, and continuous improvement opportunities.
- Work collaboratively with compliance, technical teams, external agencies, and other stakeholders to ensure projects are delivered efficiently and within regulatory requirements.
Ideal Candidate
- You are a proactive, solutions‑focused marketer with excellent strategic thinking skills.
- You are highly organised with the ability to manage multiple projects simultaneously.
- You are a confident communicator who can influence stakeholders at all levels.
- You are collaborative and comfortable working across cross‑functional teams.
- You are adaptable, innovative, and eager to embrace new technologies and evolving digital trends.
- You are data‑driven, with experience using analytics to optimise campaign performance.
- You are committed to delivering high‑quality work while maintaining the highest standards of compliance and integrity.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Previous experience in digital marketing, omnichannel marketing, or customer engagement.
- Experience managing integrated marketing campaigns across multiple channels.
- Strong understanding of marketing analytics and performance measurement.
Visa
Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in the UK.
How to Apply
Interested candidates should submit an update.
