At a Glance
- Tasks: Lead digital marketing strategies and create personalised customer journeys in the pharmaceutical industry.
- Company: Join a leading multinational Animal Health client based in London with a hybrid work model.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with agile teams focused on delivering exceptional customer engagement.
- Why this job: Make a real impact by enhancing customer experiences through innovative digital marketing solutions.
- Qualifications: Bachelor’s degree in marketing or related field; extensive digital marketing experience required.
The predicted salary is between 50000 - 65000 £ per year.
PE Global is currently recruiting for a Digital Marketing Manager with experience within the pharmaceutical industry, for a contract role with a leading multinational Animal Health client based in London – hybrid.
The Digital Marketing Manager, in partnership with channel leads, content creators, external agencies, Strategic Insights, and social media teams, applies advanced analytics tools and marketing solutions to design omni-channel customer journeys intended to provide a coordinated and personalized customer experience.
- Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and promotional/non-promotional marketing.
- Customer experience: Enhances our customer focus by identifying the digital footprint of customers through advanced website and data analytics and incorporating the insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience.
- Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fashion.
- Agile mindset promotional teams: lead team with agile mindset comprised of cross-functional team members, internally and externally, that will collaborate to move from strategy to implementation and execution, to deliver the best possible customer experience.
Requirements:
- Bachelor’s degree or equivalent qualification in a marketing, digital or business discipline.
- Extensive/substantial experience in digital marketing and customer engagement.
- Experience in planning and executing omnichannel campaigns that deliver a personalised customer journey and user experience.
- Experience in leading cross-functional teams in the planning, delivery, and optimisation of digital marketing campaigns to ensure seamless integration with broader brand strategy.
- Experience managing social media and first-party campaigns, and managing spend over the course of the project to maximise results.
- Experience working within healthcare, pharma and/or a regulated environment is beneficial.
Interested candidates should submit an updated CV. Please click the link below to apply or send an up-to-date CV to veronica@peglobal.net.
Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in the UK.
Digital Marketing Manager employer: PE Global (UK)
PE Global is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets collaboration. As a Digital Marketing Manager, you will thrive in a culture that values creativity and agility, with ample opportunities for professional growth and development within the pharmaceutical industry. Enjoy the benefits of hybrid working, a supportive team atmosphere, and the chance to make a meaningful impact on customer experiences through cutting-edge marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing and pharmaceutical sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is a great way to demonstrate your experience in omnichannel marketing and customer engagement, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can enhance their customer experience using advanced analytics and tailored engagement strategies. We want to see your passion for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s get you that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially within the pharmaceutical industry, and showcase any relevant campaigns you've led.
Showcase Your Skills:Don’t forget to emphasise your skills in analytics and customer engagement. We want to see how you’ve used data to enhance customer experiences and drive results in previous roles.
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences quickly.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at PE Global (UK)
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially within the pharmaceutical industry. Be ready to discuss specific campaigns you've worked on and how they align with omni-channel strategies. This shows you're not just familiar with the basics but can also apply advanced analytics tools effectively.
✨Showcase Your Team Leadership Skills
Since this role involves leading cross-functional teams, prepare examples of how you've successfully collaborated with different departments. Highlight your experience in fostering an agile mindset and how it has led to successful campaign execution. This will demonstrate your ability to drive results through teamwork.
✨Be Data-Driven
Prepare to discuss how you've used data analytics to enhance customer experiences. Bring examples of how you've identified customer footprints and tailored engagement strategies based on insights. This will show that you understand the importance of metrics and KPIs in driving business outcomes.
✨Understand the Brand Strategy
Familiarise yourself with the company's brand strategy and be ready to discuss how you would develop integrated promotional strategies that align with it. Showing that you can think strategically about content, messaging, and channel mix will set you apart as a candidate who can deliver a seamless customer journey.
